Agrishow 2026: Your Guide to Brazil's Largest Agri Fair

Agrishow 2026 is the 31st edition of Latin America's largest agricultural technology fair, held April 27 to May 1 in Ribeirão Preto, São Paulo. This guide covers everything a first-time or returning visitor needs: exact ticket prices, transport options including free shuttle services from three off-site parking areas, what actually happens on the 520,000 m² grounds, and why the fair's timing in the Brazilian farming calendar makes it one of the most commercially dense week in the entire agribusiness sector.

Agrishow 2026 carries the theme "The Strength of Our Roots" — its 31st edition as Latin America's largest agricultural technology fair.

2026 Quick Facts

📅 Dates: April 27 to May 1, 2026

⏰ Hours: 8:00 AM to 6:00 PM daily

📍 Location: Polo Regional de Desenvolvimento Tecnológico dos Agronegócios do Centro-Leste, Rod. Prefeito Antônio Duarte Nogueira, Km 321, Ribeirão Preto, São Paulo

🎫 Tickets (2nd batch, currently active): R$85 full price / R$42.50 half-price online. At the door: R$150 full / R$75 half-price.

🅿️ Parking: From R$75/day at the fairground. VIP weekly package R$580 for all 5 days.

✈️ Nearest Airport: Aeroporto Estadual Dr. Leite Lopes (RAO), Ribeirão Preto

🌍 Expected Visitors: 197,000+ from 50+ countries

🏭 Exhibitors: 800+ national and international brands

📐 Exhibition Area: 520,000 m²

💰 2025 Business Intentions (benchmark): R$14.6 billion (record, up 7% from 2024's R$13.6 billion)

🎯 Theme: "A força de nossas raízes" (The Strength of Our Roots)

🌐 Official site: agrishow.com.br

In 1994, 86 Companies Showed Up

The first edition of Agrishow opened on May 4, 1994, in Ribeirão Preto, with 86 exhibitors and 17,000 visitors. For a debut, that was a reasonable result. Two years earlier, the same organizers had tried something similar in Londrina and then in Uberaba, and both editions stumbled badly. The project had changed hands, absorbed debt, and nearly collapsed before it even got a permanent name. Celso Luís Casale, one of the early participants, suggested the name "Agrishow," and it stuck.

Thirty-one editions later, the fair generates more declared business intentions in a single week than many countries export in a year. The 2025 edition set a record with R$14.6 billion in business intentions from the machinery and agricultural implements sector, up 7% from R$13.6 billion in 2024. About 197,000 professionals walked through those gates, with tickets selling out on most days before the event even opened. The exhibition area spans 520,000 square meters, larger than Vatican City, and it fills up every year.

The 2026 edition runs April 27 to May 1 in the same location it has occupied since its founding: the Polo Regional de Desenvolvimento Tecnológico dos Agronegócios in Ribeirão Preto, on the SP-322 highway at kilometer 321.

Why Ribeirão Preto, and Why Late April

The timing of Agrishow is not accidental. Late April and early May fall at the precise hinge point of the Brazilian farming calendar. Harvest season for soy and corn is winding down across the Center-South, and producers are already calculating what machinery, inputs, and technology they will need for the next cycle. It is the moment when money is available and minds are open to investment.

Ribeirão Preto was chosen in 1993 for practical reasons: existing hotel stock, road access, a functional regional airport, and a location inside São Paulo state's most productive agricultural belt. Those reasons still hold. The Polo Regional that houses the fair is a state-run agronomy and technology research park, which also explains why it can accommodate field demonstrations of heavy equipment across its grounds.

The event is organized by Informa Markets and backed by five major Brazilian agribusiness associations: ABAG (Brazilian Agribusiness Association), ABIMAQ (Brazilian Machinery and Equipment Industry Association), ANDA (National Association for Fertilizer Dissemination), FAESP (São Paulo State Agriculture and Livestock Federation), and SRB (Brazilian Rural Society). That institutional foundation gives the fair credibility with both global brands and small-scale family producers, a combination most agricultural trade shows never achieve.

What Actually Happens at Agrishow

The fair is structured as a working commercial event, not a spectacle. Exhibitors do not just display their equipment, they operate it. Field demonstration areas let manufacturers run tractors, harvesters, drones, and autonomous systems in real agricultural conditions. Buyers watch equipment perform before signing anything. That concept, machines in action rather than machines on display, was the original idea in 1994 and it remains the core of what makes the event different.

The product categories span the full production chain: tractors and harvesters, precision agriculture software, irrigation systems, fertilizers and bioinputs, seeds, silos, agrochemicals, livestock feeding systems, forestry machinery, agricultural drones, construction equipment for rural property, and the financing instruments that make large purchases possible. Delegations confirmed for 2026 include companies and government trade representatives from Spain, the Czech Republic, India, the United States, Colombia, the Netherlands, China, and Hong Kong.

Two recurring programs have become destinations in their own right.

Agrishow Labs, inside the Arena de Tecnologia e Inovação, is the fair's startup and agtech space. In 2025 it was one of the most heavily trafficked areas on the grounds, a sign of how quickly precision agriculture software, autonomous machinery, and data management tools have moved from novelty to operational necessity. In 2026, Labs focuses on practical innovations: tools that demonstrably improve field efficiency, reduce input waste, and connect farm operations to digital management platforms.

Agrishow Pra Elas is a dedicated program for women in agribusiness, a segment of the sector that has grown significantly in leadership and land ownership over the past decade. The programming includes panels, technical content, and structured networking, and it drew overflow crowds in 2025.

The Theme: "A força de nossas raízes"

Every edition of Agrishow carries a theme, and "The Strength of Our Roots" for 2026 is a deliberate statement about where Brazilian agribusiness stands right now. After decades of technology adoption, GPS guidance, no-till farming, precision input application, drone monitoring, and AI-powered yield management, the theme is about integration: the accumulated knowledge of Brazilian producers now forming the base layer on which the next wave of technology sits.

As Agrishow president João Carlos Marchesan stated, the theme "translates the trajectory built by Brazilian agribusiness over recent decades... the accumulated knowledge in the field, the adaptability of producers, and the technological evolution that sustains the sector."

Brazilian agribusiness currently accounts for around 25% of Brazil's GDP and 44% of its total exports. Those numbers give a fair like Agrishow a systemic importance that few comparable events in any country can claim.

Tickets: Buy Before You Show Up

This part is worth paying attention to. Agrishow limits daily attendance, and capacity sells out. The ticket is valid for one specific day only. You choose your day at the moment of purchase and cannot change it afterward.

The pricing structure for 2026 works as follows.

The first batch (R$75 full, R$37.50 half-price) ran until February 22. The second batch is currently active: R$85 full price, R$42.50 half-price. At the door during the event (April 27 to May 1), the price rises to R$150 full / R$75 half-price.

Half-price eligibility applies to students at any level of education (with current ID), people over 60 (per Lei nº 10.741/2003), and people with disabilities. Online payments accept credit card, PIX, and boleto bancário. On-site payments accept cash or debit card only. Each CPF (Brazilian tax ID) allows the purchase of only one ticket, and this is enforced. The ticket arrives by email as a printable PDF on A4 paper.

Foreign visitors without a CPF should contact visitor support directly: visitante.agrishow@informamarkets.com.br.

Under Brazilian consumer law, you may cancel an online purchase within 7 days for a full refund, provided you have not used the ticket.

A note on children: Children under 14 must be accompanied by a parent or guardian. Children under 4 enter free. Children between 5 and 11 pay half price. Registrations for children must be done at the on-site ticket office, not online.

Getting There

By air: The closest airport is the Aeroporto Estadual Dr. Leite Lopes (RAO), which handles domestic routes to São Paulo, Rio de Janeiro, Brasília, Belo Horizonte, Campinas, Curitiba, Goiânia, Fortaleza, and others. There is no shuttle from the airport to the fairgrounds. You will need a taxi, rideshare, or rental car. São Paulo's international airports (Guarulhos and Congonhas) are roughly 330 km away.

By car: The fairground sits on Rodovia Antônio Duarte Nogueira (SP-322), Km 321, on the southern ring road of Ribeirão Preto. Traffic during show week is heavy. The city government marks alternative approach routes with orange signage each year. Follow those rather than default GPS navigation, which tends to route everyone through the same corridors.

Onsite parking costs from R$75 per day, with separate pricing for vans and buses (R$110+). The VIP parking package costs R$580 for all five days and includes convenient placement and direct highway access. These spaces sell out in advance.

Free off-site parking with shuttle service is available from three locations (transfers run 7:00 AM to 7:00 PM):

Hotel Mont Blanc, Av. Maurílio Biagi, 1577, Ribeirânia, Ribeirão Preto

Hotel W Garden, Av. Wladimir Meirelles Ferreira, 856, Jardim Botânico, Ribeirão Preto

Arena EUROBIKE, Av. Costábile Romano, S/N, Santa Cruz, Ribeirão Preto

Getting around inside: A free circular tram runs fixed routes around the grounds. Electric cart rentals are available in the Bosque area. Comfortable footwear is essential. You will walk several kilometers to cover the site properly.

Accommodation

Hotels in Ribeirão Preto fill weeks before the event. The official accommodation partners listed on the Agrishow travel page are AD Turismo (+55 11 5087-3455) and Feiras e Congressos (+55 11 93464-3019). Booking through unofficial channels during Agrishow week carries real risk: inflated rates, no event coordination, and no guarantees.

The 2025 fair generated around R$540 million in economic activity across Ribeirão Preto and surrounding municipalities. That impact on regional hospitality means available rooms within a 100 km radius essentially disappear by the time the fair opens. Book early.

Practical Notes for Visiting

One day is probably not enough. The grounds are vast and the programming is dense. Professionals with specific purchasing or research objectives should build an agenda in advance using the official exhibitor list to identify targets by product category and hall number before arriving.

Go early. Doors open at 8:00 AM. The afternoon hours, particularly the final two, compress into heavy crowds as people try to cover remaining ground. Most field demonstrations run in morning blocks when conditions are better.

For international visitors: Agrishow has English and Spanish-language content on its site. If attending as a buyer from outside Brazil, contact the organizers in advance to register interest in the formal international business matching program.

Yellow Fever vaccination: Ribeirão Preto conducted Yellow Fever vaccination campaigns in late 2024 and early 2025 following confirmed virus circulation in wildlife in the region. The official visitor page recommends vaccination. International visitors should consult their own health authorities or a travel medicine clinic before departing.

The Numbers That Tell the Story

From 86 exhibitors and 17,000 visitors in 1994 to 800+ brands and 197,000 professionals in 2025. That is roughly a 1,200% growth in attendance over 31 years, and the business volume has grown even faster. What started as a regional fair for São Paulo producers is now a global procurement point, with R$14.6 billion in declared machinery and equipment business intentions in 2025 and confirmed delegations from more than 90 countries that same year.

The 520,000 m² site is larger than many small towns. The R$540 million economic ripple effect on Ribeirão Preto's hotels, restaurants, fuel stations, and commerce has become a structural feature of the city's annual calendar. For the agribusiness sector the fair was always designed to serve, Agrishow remains something that still surprises people who encounter it for the first time: a genuinely useful event where real decisions get made and real money changes hands, every single year, in the same city, at the same point in the farming calendar.