SIMEI 2026
2026 trade exhibition and professional visitor guide
Nov 17 – 20, 2026
33,000 visitors attended the 2024 edition (historical, not 2026 forecast)
Fiera Milano Rho, Rho Milan, Italy
578 exhibitors attended the 2024 edition (historical, not 2026 forecast)
🎫 Event Snapshot
HOURS
17–20 November: 09:00–18:00 daily for trade visitors.
VISITORS
33,000 in 2024 (historical)
Nov 17 – 20, 2026
DATES
EXHIBITORS
ADULT TICKET
COUNTRIES
578 in 2024 (historical)
Trade exhibition registration required. The organiser has not supplied a confirmed public single-day rate in the verified material.
International and regional industry participants
Who Should Attend
Winemakers
Winemakers should prioritise winemaking technology at SIMEI in Italy, prepare relevant specifications for processing capacity, beverage quality controls, bottling formats, cleaning procedures and distribution requirements, and use the organiser's current 2026 registration and exhibitor information to arrange targeted conversations.
Enology Technicians
Enology Technicians should prioritise cellar process equipment at SIMEI in Italy, prepare relevant specifications for real line or field throughput, interoperability, commissioning requirements, operator training, parts availability and after-sales support, and use the organiser's current 2026 registration and exhibitor information to arrange targeted conversations.
Beverage Equipment Buyers
Beverage Equipment Buyers should prioritise bottling and packaging at SIMEI in Italy, prepare relevant specifications for processing capacity, beverage quality controls, bottling formats, cleaning procedures and distribution requirements, and use the organiser's current 2026 registration and exhibitor information to arrange targeted conversations.
Bottling Suppliers
Bottling Suppliers should prioritise sustainable beverage production at SIMEI in Italy, prepare relevant specifications for processing capacity, beverage quality controls, bottling formats, cleaning procedures and distribution requirements, and use the organiser's current 2026 registration and exhibitor information to arrange targeted conversations.
Top Reasons to Attend
1
Plan Relevant Exhibitor Meetings
For SIMEI (Nov 17 – 20, 2026), shortlist exhibitors relevant to winemaking technology and send a concise buying or technical brief before attending Fiera Milano Rho.
2
Compare Technical and Commercial Fit
During SIMEI, ask suppliers about processing capacity, beverage quality controls, bottling formats, cleaning procedures and distribution requirements and record which claims are backed by real production data, certificates or verified case studies.
3
Explore Sector Innovations
Use the cellar process equipment area at SIMEI to compare several providers on the same criteria; ask for technical datasheets and realistic implementation or delivery dates.
4
Arrange Post-Show Follow-Up
Before leaving Fiera Milano Rho, record contact details, requested samples and next steps for sustainable beverage production. Agree who will send quotations or supporting documentation after the event.
5
Confirm Event Access and Logistics
Before travelling to SIMEI, confirm the latest visitor registration, show hours, hall allocation and exhibitor meetings directly through https://www.simei.it/.
What You'll See & Do
🌱
Winemaking Technology
Winemakers can use SIMEI (Nov 17 – 20, 2026, Fiera Milano Rho) to evaluate winemaking technology against processing capacity, beverage quality controls, bottling formats, cleaning procedures and distribution requirements. The 31st SIMEI International Exhibition of Enological and Bottling Equipment takes place at Fiera Milano Rho, 17–20 November 2026.
🔎
Bottling and Packaging
For bottling and packaging at SIMEI, demand comparable supplier information on processing capacity, beverage quality controls, bottling formats, cleaning procedures and distribution requirements before shortlisting companies. The official 2026 regulations state visitor access 09:00–18:00 each day, with exhibitors able to enter 08:00–19:00.
⚙️
Cellar Process Equipment
The cellar process equipment meetings at SIMEI are most useful when buyers bring precise requirements for real line or field throughput, interoperability, commissioning requirements, operator training, parts availability and after-sales support. The new Bevertech 2026 show broadens the focus to liquid food and beverage machinery, while enology, bottling, craft distilling and sustainability remain core industry themes.
🤝
Sustainable Beverage Production
A meaningful sustainable beverage production discussion during SIMEI should end with written specifications covering processing capacity, beverage quality controls, bottling formats, cleaning procedures and distribution requirements and a named follow-up contact. SIMEI's 2024 results—578 exhibitors and 33,000 visitors—are historical, not forecasts for 2026.
☕
Wine Cellar Process Control
Winemakers can compare fermentation control, pumps, clarification, cleaning and stainless-steel cellar technology against harvest throughput.
📦
Bottling & Packaging Integration
Assess bottle handling, closures, filling, labeling and end-of-line equipment with attention to quality assurance and line flexibility.
🏢 Are you Exhibiting at This Event?
Register your company on AgriLinkage to connect with qualified buyers before, during, and after the event. Over 50,000 buyers search AgriLinkage monthly to find suppliers.
✓ Pre-Event Visibility: Buyers can find your booth before they arrive
✓ Direct Inquiries: Receive qualified leads through our platform
✓ Post-Event Connections: Continue conversations after the show ends
✓ No Commission: We only charge exhibitors, buyers contact you for free
💼 Attending as a Business Professional?
Register as a business visitor to get exhibitor alerts, networking opportunities, and priority notifications when companies in your sector register. Free for all business attendees.
✓ Exhibitor Alerts: Get notified when suppliers you're interested in register
✓ Pre-Event Connections: Schedule meetings before you arrive at the show
✓ Booth Locations: We'll tell you exactly where your targets are located
✓ Networking Matches: Connect with other buyers in your industry
Getting to Rho Milan
For SIMEI, arrive in Rho Milan with enough time for local transport, event registration and meetings at Fiera Milano Rho. Check the organiser's updated visitor instructions before booking flights or accommodation, as entry rules and venue logistics can change.
Where to Stay
Four researched accommodation options suited to SIMEI. Confirm transport to Fiera Milano Rho, Rho Milan, Italy and compare event-week rates, cancellation rules and current availability.
Tools & Services for Attendees
INTERNATIONAL TRAVEL ESSENTIALS
🛂 Italy — Entry & Business Travel
Entry requirements for Italy depend on citizenship, passport validity and business-travel purpose. Before attending SIMEI at Fiera Milano Rho, Rho Milan, Italy, confirm your eligibility, possible invitation-letter requirements and applicable entry rules. Do not rely on a trade-show registration as permission to enter.
Post-Event CRM & Lead Management
📦 Exhibition freight and customs
For SIMEI, calculate transport and import requirements for samples, equipment or stand displays arriving at Fiera Milano Rho, Rho Milan, Italy. Coordinate delivery windows and temporary-import documentation with the appointed freight handler and venue.
POST-EVENT CRM & LEAD MANAGEMENT
FREQUENTLY ASKED QUESTIONS
When is SIMEI in 2026?
Nov 17 – 20, 2026; check the organiser for changes or individual conference sessions.
Where is SIMEI held?
Fiera Milano Rho, Rho Milan, Italy
What are the published opening hours?
17–20 November: 09:00–18:00 daily for trade visitors.
How much does admission cost and who can attend?
Trade exhibition registration required. The organiser has not supplied a confirmed public single-day rate in the verified material.
What can industry visitors explore?
Wine Cellar Process Control and Bottling & Packaging Integration. The 31st SIMEI International Exhibition of Enological and Bottling Equipment takes place at Fiera Milano Rho, 17–20 November 2026. The official 2026 regulations state visitor access 09:00–18:00 each day, with exhibitors able to en
Which participants benefit most from visiting?
Winemakers, Beverage Equipment Buyers, Enology Technicians, Bottling Suppliers.
Where should trade visitors stay?
NH Milano Fiera, Hotel Embassy Pero, UNA Hotels Expo Fiera Milano, voco Milan-Fiere. Confirm travel time and cancellation terms for the actual dates.
How can international visitors plan airport transfers?
For SIMEI in Rho Milan, compare flights to the relevant gateway airport (MXP) before arranging onward travel to Fiera Milano Rho, Rho Milan, Italy. Check arrival times against the event's published opening hours and advance registration requirements. This route planner shows travel options from Rho Milan airport to Fiera Milano Rho, Rho Milan, Italy. Check the arrival terminal, public transport connections, and meeting-day traffic before choosing an option.
How do exhibitors get official stand information?
Exhibitors at SIMEI should obtain their stand-build, logistics, safety, access and delivery instructions from the organiser. Verify venue deadlines and approved services before contracting suppliers. Registration, stand servicing, freight and security rules may differ from ordinary visitor access.
Where can I confirm the complete programme and registration details?
Visit the official SIMEI organiser site for current programme updates and visitor/exhibitor announcements.
Related Agricultural Events
