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Who Should Attend
Farmers and Cooperative Leaders Buying Equipment
If you are a grain farmer, livestock producer, or cooperative director deciding on machinery investments for the season, the fair lets you compare tractors, harvesters, seeders, irrigation systems, and soil processing equipment from hundreds of manufacturers side by side in a single location, with sales teams on hand to negotiate pricing, payment terms, and delivery schedules directly.
Agricultural Engineers, Agronomists, and Technical Specialists
Professionals working in precision agriculture, crop protection, irrigation design, or livestock systems will find live product demonstrations, technical conversations with manufacturer engineers, and sector presentations that are difficult to replicate outside of a trade fair context. The concentration of producers in one place allows genuine technical comparison across competing systems and technologies.
Importers and Regional Distributors Sourcing From Türkiye
Buyers from the Middle East, North Africa, the Balkans, and Central Asia make the trip to Konya specifically because Turkish manufacturers offer competitive pricing, shorter delivery lead times, and production flexibility that European suppliers often cannot match. The fair is the single best opportunity to meet multiple Turkish producers in one week, evaluate their product ranges in person, and initiate distributorship conversations.
Export Managers, Trade Attaches, and Investment Scouts
Türkiye's position at the junction of Europe, Asia, and the Middle East makes Konya a natural meeting point for agricultural trade professionals. Commercial attaches, diplomats with agricultural portfolios, company export directors, and foreign investors evaluating the Turkish agricultural equipment market come to the fair specifically to make introductions, attend bilateral meetings, and assess new partners, and they have a defined five-day window in which to do it.
Top Reasons to Attend
1
Türkiye's Largest Agricultural Fair, With Genuine Global Pull
The numbers alone explain why professionals fly in from 80 countries. The 2025 edition drew 251,184 visitors, with major delegations arriving from Iran, Iraq, Russia, India, Libya, Algeria, China, Kazakhstan, Azerbaijan, and Germany. This is not a regional domestic fair that happens to have a few foreign guests. It is a genuinely international procurement and trade event that functions as the primary meeting point between Turkish agricultural machinery producers and buyers from markets across a wide arc from North Africa through the Gulf and into Central Asia. The scale and international diversity of the visitor base is what makes the commercial atmosphere on the show floor so active.
2
Every Category of Field Agriculture Technology, All in One Place
The fair covers the full working life of a field crop or livestock farm. Tractors and combine harvesters occupy the outdoor areas and main halls. Seeders, planters, fertilizer spreaders, sprayers, balers, soil preparation machines, and trailer conveyors fill the exhibition stands. Smart farming software, GPS guidance, precision agriculture sensors, and irrigation systems from drip to pivot round out the technology side. A buyer can arrive with a category shopping list covering an entire farm operation and leave five days later with decisions made across every item. That breadth is rare anywhere, and at this price of entry, it is exceptional.
3
The Fair Where Real Deals Get Signed
Exhibitor after exhibitor has noted in post-show comments that Konya delivers genuine commercial results, not just visitor traffic. The combination of motivated buyers from neighbouring markets, Turkish manufacturers with production capacity and competitive pricing, and the five-day duration that allows relationships to develop beyond the first conversation creates conditions where distributor agreements, bulk purchase orders, and export contracts move quickly. The fair functions as a working trade floor, and the density of qualified decision-makers in the halls during peak days is high by any international comparison.
4
Free Entry, Free Shuttle, and a Digital Fair App That Actually Works
Entry is completely free. The MyTüyap mobile application, available on iOS and Android, provides indoor hall navigation with exhibitor location mapping, a digital business card QR exchange feature, and a personal schedule builder for planning meetings across the five days. Free hourly shuttles run from two central city pick-up points to the venue from 09:00 am daily. The logistics have been thought through carefully for professional visitors, which means you can concentrate on your agenda rather than on navigating the fair.
5
Konya Is the Right City for This Event
Konya province is one of Türkiye's most productive agricultural regions, and the city is a credible, substantive host for a fair of this scale. The venue sits on the Aksaray beltway with ample parking. Konya Airport receives direct flights from Istanbul in 80 minutes, and Konya is served by high-speed rail from both Istanbul and Ankara, making it reachable from international hubs without a domestic connection. The organiser is Tüyap Konya Fairs Inc. in partnership with TARMAKBİR, the Turkish Agricultural Machinery and Equipment Manufacturers Association and a member of CEMA, the European Agricultural Machinery Industry Association, which gives the fair industry-body backing beyond a purely commercial organiser model.
What You'll See & Do
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Tractors and Heavy Mechanization
Hundreds of tractors from compact models to high-horsepower field machines are displayed across the halls and the open-air areas, and the outdoor zone lets you see large equipment at full scale in a way that catalogue browsing does not allow.
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Irrigation and Water Management Systems
Manufacturers of drip, sprinkler, pivot, and surface irrigation systems bring full product ranges to the fair, drawing strong interest from buyers in water-stressed markets across the Middle East and North Africa who are actively investing in water-efficient agriculture.
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Precision Farming and Smart Agriculture Technology
GPS guidance systems, automated planting controls, soil sensors, and farm management software platforms are demonstrated live at stands, with technical staff available to walk through integration options for buyers upgrading existing machinery fleets.
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Sowing, Harvesting, and Crop Processing Machinery
Seeders, planters, combine harvesters, threshers, balers, and grain handling equipment occupy significant hall space, and the outdoor demonstration zone allows buyers to observe larger machines operating under real field conditions rather than from a static display.
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Livestock and Stock Breeding Equipment
Beyond field crops, the fair covers animal husbandry technology including milking systems, feeding machinery, ventilation solutions, and related equipment, reflecting the breadth of Konya province's own agricultural production base across both crops and livestock.
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Fair Arena and Live Demonstrations
The Konya Agriculture Fair's signature "Fair Arena" event, a tradition that has run for multiple consecutive editions, gives visitors a chance to watch machinery in action in a competitive and entertaining format, including tractor demonstrations and skill-based contests that draw strong crowd interest throughout the week.
🏢 Are you Exhibiting at This Event?
Register your company on AgriLinkage to connect with qualified buyers before, during, and after the event. Over 50,000 buyers search AgriLinkage monthly to find suppliers.
✓ Pre-Event Visibility: Buyers can find your booth before they arrive
✓ Direct Inquiries: Receive qualified leads through our platform
✓ Post-Event Connections: Continue conversations after the show ends
✓ No Commission: We only charge exhibitors, buyers contact you for free
💼 Attending as a Business Professional?
Register as a business visitor to get exhibitor alerts, networking opportunities, and priority notifications when companies in your sector register. Free for all business attendees.
✓ Exhibitor Alerts: Get notified when suppliers you're interested in register
✓ Pre-Event Connections: Schedule meetings before you arrive at the show
✓ Booth Locations: We'll tell you exactly where your targets are located
✓ Networking Matches: Connect with other buyers in your industry
Getting to Konya
Konya is well connected to Istanbul by direct flights of around 80 minutes, and to Ankara and Istanbul by high-speed rail. The TÜYAP Konya International Fair Center is on the Aksaray beltway on the eastern edge of the city. During the fair, a free shuttle service runs hourly from Alaaddin Culture Park and from the Konya Chamber of Commerce building in the city centre from 09:00 am to 5:00 pm each day, making the journey simple even without a car. Taxis from the city centre take approximately 15-20 minutes.
✈️ Skyscanner
For Konya Airport (KYA), Turkish Airlines operates the only year-round direct service from Istanbul Airport (IST) at around 80 minutes, while Pegasus and AJet serve Istanbul Sabiha Gökçen (SAW) routes. Seasonal direct connections run to Amsterdam, Copenhagen, Düsseldorf, and Stockholm. Most international visitors connect through Istanbul.
Where to Stay
Konya has hotels across all categories, but rooms fill quickly during fair week. Book at least two months in advance. The venue sits on the city's eastern edge, and the free fair shuttle connects from two central city points, making central and Selçuklu district hotels practical choices even without a car.
Grand Hotel Konya
📍 Konya-Istanbul Yolu, Selçuklu, approximately 20-25 minutes by road to the fair venue, positioned on the main Istanbul highway corridor. This flagship property includes a swimming pool, full fitness facilities, and large conference rooms, making it useful for corporate delegations needing on-site meeting space alongside accommodation. The highway location is also practical for visitors arriving by car from Ankara or Istanbul. Well suited to corporate groups needing both accommodation and working space in a single venue.
Hotel NEY
📍 Aziziye Mah., Karatay district, Konya. The Karatay district is the same administrative area as the TÜYAP fair centre, making this one of the closest five-star options to the venue itself. The hotel sits near Konya's historic centre, within walking distance of the Karatay Madrasa and Alaaddin Hill, one of the two official fair shuttle pick-up points. Location advantage over most city hotels for visitors whose priority is proximity to the venue
Bera Konya Otel
📍 Nişantaş Mah., Selçuklu district, approximately 14-18 km from the fair venue by road. A four-star property with modern rooms, a restaurant, and consistently strong reviews from business travellers visiting the fair across multiple editions. The Selçuklu district is Konya's main commercial and business zone, with good restaurant options, banks, and easy access to the Konya Chamber of Commerce shuttle pick-up point. Reliable mid-range business hotel popular with returning fair visitors.
Demosan Hotel
📍 Fatih Mahallesi, Selçuklu district, recommended directly on the Tüyap official accommodation page. A practical three-star option for visitors whose budget is focused on the fair itself rather than the hotel. Clean, functional accommodation in the Selçuklu district with straightforward access to the Chamber of Commerce shuttle point. The practical choice for exhibitors and buyers managing costs on a working trade trip.
Tools & Services for Attendees
INTERNATIONAL TRAVEL ESSENTIALS
🏥 SafetyWing — Travel Insurance
SafetyWing Nomad Insurance covers emergency medical care, hospitalisation, and evacuation across 180 countries including Türkiye. It works on a monthly subscription that renews every 28 days, with no minimum commitment, and can be purchased after you have already departed. For a five-day fair trip, it provides solid coverage at a low entry cost.
📶 Airalo — eSIM
Airalo sells digital eSIMs for Türkiye that are purchased and installed before departure, so your local data connection activates the moment you land. Plans cover maps, email, WhatsApp, and the MyTüyap app without roaming charges from your home carrier. Note that Türkiye restricts some international eSIM platforms, so install and activate the eSIM before arriving.
Post-Event CRM & Lead Management
🏗️ Stand Design and Build
Triumfo is an international exhibition stand contractor with experience across Turkish trade fairs. For first-time exhibitors at Konya needing a full custom stand, or returning companies refreshing their presence, Triumfo handles design, fabrication, installation, and dismantling. Book well in advance, as stand logistics require planning months ahead of opening day.
📦 DHL Express — Shipping
Moving agricultural machinery, spare parts, and demonstration models to a fair venue involves customs documentation, weight restrictions, and precise delivery windows. DHL offers trade fair freight services including door-to-venue delivery and customs clearance support, which is especially important for exhibitors shipping from outside Türkiye.
🗣️ Gengo — Translation
The fair draws visitors from 80 countries, with major delegations from Arabic, Russian, Persian, and Chinese-speaking markets. Product brochures and technical specifications that exist only in Turkish or English will not serve these buyers effectively. Gengo provides human translation across all relevant language pairs through an online platform.
🎨 Fiverr Business
Stand graphics, product banners, catalogue layouts, and promotional videos can all be sourced from verified creative freelancers through Fiverr Business. The platform lets you manage multiple creative projects from a single account with milestone tracking and direct communication with designers. Manage multiple freelance creative projects from one account with milestone-based payments.
POST-EVENT CRM & LEAD MANAGEMENT
📈 Pipedrive — CRM
Five days at the Konya Agriculture Fair generates a large volume of leads, product enquiries, and distributor conversations. Without a structured system to capture and follow up, much of that commercial value fades within weeks. Pipedrive's visual pipeline makes it straightforward to assign leads to stages, schedule follow-up calls, and track which fair conversations close into deals over the following months.
⚙️ HubSpot — CRM
HubSpot's free CRM lets small exhibitor teams import contacts from the fair, tag them by country or product interest, and link them to follow-up tasks without any cost to start. Paid tiers add email automation and lead nurture sequences, making post-fair outreach manageable without heavy manual effort.
BUSINESS CARDS
🎴 Vistaprint — Business Cards
International visitors meeting buyers from Arabic, Russian, Persian, or Chinese-speaking markets would benefit from bilingual business cards printed with English on one side and the target market language on the reverse. Cards printed this way signal respect and are noticed by prospective partners. Order at least two to three weeks before the fair to allow for production and international delivery.
FREQUENTLY ASKED QUESTIONS
1. Is English enough to get around at the fair, or do I need Turkish?
English is workable at an international trade fair of this scale. Major Turkish manufacturers with export ambitions typically have at least one English-speaking representative on their stand, and the official fair website, signage, and the MyTüyap app all offer English. That said, visitors engaging with smaller Turkish producers or wanting to negotiate seriously will find that preparation matters. Having a translator accompany you, or preparing bilingual materials in advance, pays dividends particularly with buyers and exhibitors from Arabic, Russian, or Persian-speaking countries who may not conduct business in English either.
2. Is the fair open to everyone, or is it trade professionals only?
The fair is open to all visitors, not restricted to trade professionals. Anyone can register for a free ticket on the official website. In practice, the overwhelming majority of the 251,000+ visitors each edition are farmers, dealers, distributors, engineers, cooperative managers, and industry professionals who come with specific purchasing or sourcing purposes. Families and interested members of the public also attend, particularly on weekends, and the Fair Arena event is designed to be accessible and enjoyable for a general audience.
3. What is the best day to visit to see machinery live in action?
The opening days, April 7 and 8, typically carry the highest exhibitor energy and the most active commercial atmosphere, with teams at full strength and product launches timed for the start of the fair. For the Fair Arena live demonstrations, check the programme on the official website closer to the fair opening, as specific demonstration time slots are published in the weeks before. The final day, April 11, closes two hours earlier at 5:00 pm, which is worth noting when planning a single-day trip.
4. Can I negotiate pricing and place purchase orders directly at the stands?
Yes, and this is one of the primary reasons professional buyers attend. Turkish manufacturers and their regional distributors come to Konya specifically to meet buyers, discuss product specifications, and negotiate commercial terms. Stand teams typically include sales managers with authority to quote, discuss bulk pricing, and initiate distributor agreements. Bringing your company documentation, a clear sense of your requirements, and business cards in the relevant language of your supplier contacts will significantly accelerate these conversations.
5. What payment and currency options should I prepare for in Konya?
Türkiye's currency is the Turkish Lira (TRY). For a trade fair visit, most exhibitor negotiations are conducted in EUR or USD for international buyers, and commercial invoices will typically be issued in those currencies. For daily expenses in the city, restaurants, taxis, and hotels, the Turkish Lira is used. International credit and debit cards are accepted broadly in Konya's hotels, restaurants, and larger shops. It is worth carrying some local cash for smaller transactions. Exchange booths and ATMs are available at Konya Airport and throughout the city centre.
6. How do I find out which exhibitors will be at the 2026 fair before I arrive?
The official website publishes a searchable exhibitor list and product category directory in the months leading up to the fair at www.konyaagriculture.com/en/exhibitor-list. The MyTüyap app, available on iOS and Android, lets you browse the exhibitor directory, find stand locations on the interactive hall map, and save target exhibitors to a personal visit list before you arrive. For companies wanting pre-scheduled meetings with specific exhibitors, direct outreach via the exhibitor's website or LinkedIn is the most effective approach since the fair does not operate a formal hosted buyer matching programme.
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