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Anuga Select Brazil 2026
Latin America's largest food and beverage trade fair, where 16,000+ industry professionals from 65 countries meet every April in São Paulo.
Apr 7 – 9, 2026
👥 16,000+ Visitors
Distrito Anhembi, São Paulo, Brazil
🏢 510+ Exhibitors
Who Should Attend
Retail and supermarket buyers sourcing new products
Retail and supermarket buyers should use the show for category sourcing, private-label opportunities, international products and products that can survive Brazilian pricing, logistics and shelf-life requirements.
Food and beverage brands entering the Brazilian market
Food and beverage brands entering Brazil should prioritise distributor meetings, retail formats, foodservice applications, Private Label Brazil and market-trend content rather than treating the fair as a simple consumer launch event.
International importers and export managers
International importers and export managers should use the country pavilions and matchmaking programme to identify distributors, understand Brazilian buyer expectations and test whether products meet local commercial and regulatory realities.
Researchers, chefs, food technologists, and sector organizations
Researchers, chefs, food technologists and sector organisations should use the auditoriums and culinary programmes to connect formulation, consumer trends, regulation and foodservice application with the products being shown on the floor.
Top Reasons to Attend
1
Use Matchmaking if You Are Selling B2B
The Mega Business Roundtable is more valuable than passive booth traffic for exporters and manufacturers. Prepare pricing, volumes, certifications, distribution terms and a clear buyer profile before scheduled meetings.
2
Separate Retail, Foodservice and Private Label
Anuga serves all three, but the buying logic is different. Build dedicated routes for supermarket/wholesale buyers, foodservice operators and Private Label Brazil contacts rather than pitching one product story to everyone.
3
Use Country Pavilions for Import Sourcing
Importers should compare products by origin, landed cost, certification, shelf life and exclusivity while using the international pavilions to identify suppliers that are actively looking at Brazil.
4
Use Foodservice Areas to Test Application
Chefs Brasil, Show Kitchen, pizza and butcher programmes are useful for seeing whether an ingredient or product works in a real professional-kitchen context, not just in a retail tasting.
5
Follow Trend Content Back to Products
After sessions on health, AI, private label, Halal or consumer behaviour, return to the show floor and identify which products or suppliers actually reflect those shifts in a commercially usable way.
What You'll See & Do
🔎
550+ Brands Across the Food Industry
More than 550 brands participated in the 2026 edition across food and beverage categories, giving retailers, foodservice buyers and importers a broad sourcing base in one venue. The value is comparing products by category, target consumer and commercial route rather than simply collecting samples.
🤝
Mega Business Roundtable
The Mega Business Roundtable is one of the event’s strongest commercial mechanisms. It connects exhibitors with hosted buyers, Apex-Brasil international buyers and hotel-sector buyers through scheduled meetings; the 2026 edition recorded roughly 2,500 matchmaking meetings.
🍽️
Chefs Brasil & Foodservice Programmes
The Chefs Brasil and foodservice programming turns the show into a testing ground for products used in restaurants, bars, pizza, butcher operations and professional kitchens. Buyers can see how products perform in actual menu and service contexts.
🌍
International Country Pavilions
International pavilions let Brazilian importers and distributors compare products by country and origin, while overseas brands can study local competition and buyer expectations. The event remains one of the strongest points of entry into Brazil’s food and beverage market.
📦
Private Label Brazil
Private Label Brazil runs alongside Anuga Select Brazil and focuses on retailer brands, outsourced production and product development. Its content covers quality, consumer choice, positioning, compliance and the commercial expansion of private-label ranges.
🔎
Food Trends Auditorium
The Food Trends Auditorium and related content cover consumer behaviour, AI, retail, private label, Halal certification, health and wellness and growth strategies, giving product and commercial teams context for what is changing beyond the exhibition floor.
🏢 Are you Exhibiting at This Event?
Register your company on AgriLinkage to connect with qualified buyers before, during, and after the event. Over 50,000 buyers search AgriLinkage monthly to find suppliers.
✓ Pre-Event Visibility: Buyers can find your booth before they arrive
✓ Direct Inquiries: Receive qualified leads through our platform
✓ Post-Event Connections: Continue conversations after the show ends
✓ No Commission: We only charge exhibitors, buyers contact you for free
💼 Attending as a Business Professional?
Register as a business visitor to get exhibitor alerts, networking opportunities, and priority notifications when companies in your sector register. Free for all business attendees.
✓ Exhibitor Alerts: Get notified when suppliers you're interested in register
✓ Pre-Event Connections: Schedule meetings before you arrive at the show
✓ Booth Locations: We'll tell you exactly where your targets are located
✓ Networking Matches: Connect with other buyers in your industry
Getting to São Paulo
For Anuga Select Brazil, plan arrival through São Paulo/Guarulhos International Airport and onward travel to Distrito Anhembi, São Paulo, Brazil. Choose accommodation based on event-week availability and actual door-to-door travel time, not city-centre distance alone.
✈️ Flights to São Paulo — Skyscanner
São Paulo/Guarulhos International Airport is the primary flight gateway used for this São Paulo trip. The flight link opens a destination-specific Skyscanner page; compare schedules as well as fare so arrival and departure work with Anuga Select Brazil's programme.
Where to Stay
Accommodation options for Anuga Select Brazil in São Paulo. Compare event-week availability, cancellation terms and transport time to Distrito Anhembi, São Paulo, Brazil.
Tools & Services for Attendees
INTERNATIONAL TRAVEL ESSENTIALS
Post-Event CRM & Lead Management
🏗️ Anuga Select Brazil — Official Exhibitor Services
If you are exhibiting at Anuga Select Brazil, use the organiser's official site for stand rules, approved contractors, technical deadlines, freight access and exhibitor-service instructions. This avoids relying on an unrelated generic stand-builder recommendation.
📦 DHL Global Forwarding — Samples & Freight
For Anuga Select Brazil, DHL Global Forwarding can be relevant when samples, ingredients, packaged products or temperature-sensitive commercial materials need international freight handling. Check customs, food or plant-health requirements before shipping anything to the show.
🗣️ Fiverr Pro — Translation & Event Materials
Use Fiverr Pro to find vetted professionals for translation, localization, brochures, product sheets, presentations, booth graphics, and other trade-show materials. This is especially useful for international exhibitors preparing multilingual sales assets.
🗂️ monday.com — Trade Show Project Management
Manage exhibition preparation in one workspace: booth deadlines, travel, freight, content, supplier tasks, meeting schedules, lead follow-up, and team responsibilities. monday.com is useful when several people are coordinating one event or a full annual trade-show calendar.
POST-EVENT CRM & LEAD MANAGEMENT
🍽️ MarketMan — Foodservice Inventory Software
MarketMan is relevant to hospitality and foodservice operators visiting Anuga Select Brazil for purchasing, inventory, recipe costing and supplier control. It is useful when new products or suppliers from the show need to be evaluated against actual food cost and operating margins.
FREQUENTLY ASKED QUESTIONS
1. How large was Anuga Select Brazil 2026?
The final 2026 results reported more than 550 brands, more than 14,000 visitors and connections involving companies from 74 countries.
2. What is the Mega Business Roundtable?
A structured matchmaking programme connecting exhibitors with hosted buyers, Apex-Brasil international buyers and other commercial buyer groups.
3. How many matchmaking meetings took place in 2026?
The organiser reported around 2,500 meetings during the three-day edition.
4. What is Private Label Brazil?
A co-located event focused on private-label products, outsourced manufacturing and retailer-brand development.
5. What professional content is available?
The event includes the Food Trends Auditorium, foodservice and culinary programmes, Halal content, private-label sessions and other industry discussions.
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