What is Agrovision Peru S.A.C.?

Agrovision Peru S.A.C. operates as a large-scale blueberry producer and exporter in Peru's Lambayeque region, cultivating premium fruit varieties across documented operations exceeding 4,100 hectares in the Olmos irrigation district. The company functions as a vertically integrated grower-packer-shipper, managing blueberry production from farm cultivation through post-harvest packing and export logistics. As documented in Peruvian export rankings, Agrovision Peru consistently ranks among Peru's top three to four largest blueberry exporters, with reported volumes ranging from 16,000 to 33,000 metric tons per campaign depending on the year.

The company cultivates blueberries as its primary crop alongside table grapes, avocados, and asparagus for export to North American, European, and Asian markets. According to company materials and industry publications, Agrovision Peru operates as the Peruvian subsidiary of Fruitist (formerly Agrovision Corp.), an American corporation with agricultural operations spanning Peru, Mexico, and Morocco. The parent company rebranded from Agrovision Corp. to Fruitist in April 2025, though the Peruvian operating entity retains its legal name Agrovision Peru S.A.C.

Production operations concentrate in the Olmos irrigation project area in northern Peru's Lambayeque Department, where the company has developed agricultural infrastructure on previously arid desert land. Industry sources indicate Agrovision Peru supplies blueberries to major North American retailers including Costco, Walmart, Whole Foods, and Trader Joe's, operating in both bulk B2B export channels and branded retail distribution under the Fruitist consumer brand.

Corporate Foundation

Agrovision Peru S.A.C. was established as a Peruvian legal entity on March 24, 2014, registered with SUNAT under RUC number 20554556192. The company operates as a Sociedad Anónima Cerrada (closed corporation) under Peruvian law, functioning as the local subsidiary of Fruitist, an American agricultural corporation. According to SUNAT records, the company maintains active legal standing and regulatory compliance as an importer/exporter entity.

The company's registered fiscal domicile is located at Av. Camino Real 1281, Int. 803, Santa Isabel, San Isidro, Lima, Peru, with production operations based at Fundo Valle de los Ríos, Cascajal C5, Olmos, Lambayeque. Company materials indicate that the parent organization's founders initiated land acquisition in Peru in 2007, initially pursuing a biofuel ethanol project before pivoting to fresh fruit production in response to market conditions.

Agricultural operations commenced in 2014 when Agrovision Peru began developing farmland in Lot C6 of the Olmos Irrigation Project through a joint venture arrangement. According to documented company history, independent blueberry cultivation began in 2016 on Lot C5, where the company established its first wholly-owned production facilities. The company achieved its first blueberry export to the United States in 2017, marking the beginning of commercial-scale international distribution.

The ownership structure places Agrovision Peru as a subsidiary within Fruitist's global agricultural platform. The parent company maintains operations across three countries, with Peru representing the organization's largest production base by cultivated area. Company materials from 2022 indicate the broader corporate group achieved revenues of approximately $210 million across all operations.

Farming Operations

Agrovision Peru's agricultural operations center on the Olmos irrigation district in Lambayeque Department, northern Peru, where the company has developed farmland within the Olmos Irrigation Project infrastructure. According to company disclosures and industry publications, operations span more than 4,100 hectares of cultivated land as of recent reports, with blueberries occupying approximately 2,200 hectares of this total area. The company also cultivates table grapes (approximately 120 hectares), avocados (approximately 120 hectares), and asparagus across its Olmos properties.

The Olmos Irrigation Project provides the fundamental water infrastructure supporting these operations, delivering water from the Huancabamba River through a trans-Andean tunnel system to agricultural lots in what was previously arid desert terrain. Agrovision Peru operates production across multiple lots within this irrigation project, including documented operations on Lots C5, C6, and A9. The company's main production facility, referred to as Fundo Valle de los Ríos, serves as the operational hub for blueberry cultivation and packing activities.

Blueberry production focuses on premium commercial varieties selected through licensing agreements with international breeding programs. According to industry reports from 2024, the company's blueberry hectares are planted primarily with Sekoya Pop, Sekoya Beauty, and BiancaBlue varieties, representing a shift from earlier plantings of Biloxi and Ventura varieties. Company materials indicate this varietal selection aims to produce larger fruit sizes and extended shelf life for export markets. Historical data from 2021 showed Agrovision Peru operating 1,528 hectares of blueberries at that time, demonstrating significant expansion to the current 2,200+ hectare footprint.

The vertically integrated production model encompasses field operations, post-harvest handling, and export logistics. According to company statements from 2019, Agrovision Peru constructed world-class packing facilities for blueberries, grapes, and asparagus, equipped with cooling systems and quality control infrastructure designed to maintain fruit quality during processing and export preparation. These facilities enable the company to pack and prepare fruit for immediate export shipping to destination markets.

Production methodology emphasizes year-round supply capability through staggered plantings and varietal selection. Company management statements from 2024 reported harvest productivity ranging from 70 to 80 tons per hectare daily during peak season, with the campaign typically running from approximately August through December, aligned with Peru's primary blueberry production window.

The company operates substantial labor infrastructure to support production, with industry publications reporting employment of approximately 15,000 people during peak harvest seasons, primarily drawn from local communities in the Olmos and Mórrope areas. Operations in the adjacent Mórrope area are conducted through Arena Verde, an associated entity also under the Fruitist corporate structure.

Product Portfolio

Blueberries (Fresh)

Fresh blueberries constitute Agrovision Peru's primary export product, marketed under both conventional and organic production protocols. The company produces premium-sized fresh blueberries from proprietary and licensed commercial varieties, packaged for wholesale distribution and retail sale. Export volumes have fluctuated based on production cycles, with documented shipments of 19.4 million kilos during the 2021-2022 campaign, approximately 18,000 tons in 2022, and projected volumes of 33,000 tons for the 2024-2025 campaign according to company management statements.

Blueberry production includes both conventional and organic certified fruit. The varieties Sekoya Pop, Sekoya Beauty, and BiancaBlue represent the company's current commercial plantings, selected for characteristics including large fruit size, firmness, and extended shelf life. These blueberries are marketed under the Fruitist brand for retail distribution and also sold as bulk product to wholesale buyers and retail chains.

Table Grapes (Fresh)

Agrovision Peru produces table grapes for export across approximately 120 hectares of vineyard plantings. The company initiated table grape exports in 2017, with initial shipments to Mexico, the Netherlands, and Panama. Grape varieties and production specifications are not detailed in available public sources, though the product serves markets in North America, Europe, and Latin America.

Hass Avocados (Fresh)

Fresh Hass avocados are cultivated on approximately 120 hectares of avocado orchards, with first commercial harvest documented in 2019. The avocados are produced for export markets, though production volumes and specific market destinations are not disclosed in available materials. Avocado production represents a smaller component of the overall operation compared to blueberry cultivation.

Asparagus

Asparagus production and packing operations occur through the Arena Verde entity in the Mórrope area, with first asparagus harvest documented in 2018. The company constructed dedicated asparagus packing facilities equipped with processing and cooling infrastructure. Specific production volumes and export markets for asparagus are not detailed in accessible company materials.

Certifications & Quality Standards

The following certifications are referenced in company materials and certification databases. AgriLinkage has not independently verified current validity, scope, or compliance status. Certification standing can change based on audit outcomes. Buyers requiring certified products should request current documentation directly from the supplier and verify validity with issuing bodies.

According to company employment materials and investment documentation, Agrovision Peru holds or has held the following certifications:

GLOBALG.A.P. (Global Good Agricultural Practices) - This certification, administered by the GLOBALG.A.P. organization, establishes standards for safe and sustainable agricultural production. GLOBALG.A.P. certification covers good agricultural practices including food safety, environmental protection, and worker health and safety protocols. The certification applies to fruit and vegetable production operations.

SMETA (Sedex Members Ethical Trade Audit) - SMETA is an ethical trade audit methodology that assesses labor standards, health and safety conditions, environmental management, and business ethics. This certification, administered through the Sedex platform, addresses social compliance and responsible labor practices in agricultural operations.

GRASP (GLOBALG.A.P. Risk Assessment on Social Practice) - GRASP functions as an add-on module to GLOBALG.A.P. certification, specifically evaluating social practices and worker welfare on farming operations. The assessment covers working conditions, worker rights, and social management systems.

FSMA (Food Safety Modernization Act Compliance) - FSMA compliance, administered by the U.S. Food and Drug Administration, establishes food safety requirements for produce entering the United States market. Compliance covers preventive controls, good agricultural practices, and traceability systems for fresh produce exports to the U.S.

BRC Global Standard for Food Safety - The BRC (Brand Reputation through Compliance) Global Standard, administered by the British Retail Consortium, establishes food safety, quality, and operational criteria for food suppliers. BRC certification addresses food safety management systems, product control, facility standards, and personnel requirements.

BASC (Business Alliance for Secure Commerce) - BASC certification, administered by the World BASC Organization, focuses on supply chain security and risk management. The standard addresses security controls in agricultural export operations to prevent illicit activities in international supply chains.

Retailer-Specific Certifications - Company materials reference approval or certification for supplying Walmart and Costco, suggesting compliance with these retailers' specific supplier quality and food safety requirements. Details on the scope and nature of these certifications are not specified in available sources.

Organic Certification - Company materials indicate production of organic blueberries alongside conventional fruit. Specific organic certification bodies, scope of certified hectares, and current validity are not detailed in accessible public documents. Buyers requiring organic certified product should request current organic certificates and verify certification status with the relevant certifying agency.

The facilities subject to these certifications and the current validity of each certification are not fully documented in available public sources. Commercial buyers should request up-to-date certification documents directly from Agrovision Peru and independently verify certification status with the issuing bodies before relying on certification claims for sourcing decisions.

Markets & Distribution

Agrovision Peru exports fresh blueberries, table grapes, avocados, and asparagus to international markets across North America, Europe, and Asia. According to company materials, the United States represents a primary export destination, with additional documented exports to China, European markets including the Netherlands and the United Kingdom, and other international destinations.

The company operates through two primary distribution channels: bulk B2B export and branded retail distribution. For B2B wholesale markets, Agrovision Peru supplies fresh fruit in bulk packaging to importers, distributors, and retailers who market the product under their own brands or as unbranded produce. Industry sources indicate the company supplies major North American retail chains including Costco, Walmart, Whole Foods, Trader Joe's, and Sprouts through these B2B supply relationships.

Branded retail distribution occurs under the Fruitist consumer brand, which the parent company launched in 2020 and elevated to the corporate name in April 2025. Fruitist-branded blueberries are sold in clamshell packaging and snack packs at retail points of sale, with the brand positioned as a premium fresh fruit product. This dual channel approach allows the company to participate in both wholesale commodity markets and higher-margin branded retail segments.

The company maintains commercial platforms in strategic locations to support export operations. According to company materials, Fruitist operates commercial offices in Los Angeles and Philadelphia in the United States, Shanghai in China, and London in Europe. These locations provide regional market access and facilitate logistics for shipments from Peruvian production facilities.

Export logistics are supported by the company's packing facilities in Olmos, which provide cooling, sorting, packing, and staging infrastructure for export shipments. The proximity to port facilities through Peru's northern export corridor enables efficient transportation of fresh produce to international markets. Peak export activity aligns with Peru's primary blueberry production season from approximately August through December.

Domestic Peruvian market participation is not documented in available company materials, suggesting the operation focuses primarily on export-oriented production. The product mix and quality specifications are tailored for international markets with requirements for premium fruit characteristics, extended shelf life, and compliance with importing country food safety regulations.

Sustainability Initiatives

The following represents publicly stated initiatives documented in company materials. Independent verification of implementation would require third-party assessment.

Company materials document environmental and social programs implemented across Agrovision Peru's operations. According to 2022 disclosures, the organization planted 119,000 trees in the Arena Verde Forest Reserve in Mórrope, representing an effort to establish forest cover in the desert region where operations are located. This reforestation initiative is described as part of the company's approach to environmental stewardship in areas adjacent to agricultural operations.

The company's parent organization reported investment of more than $200,000 in local communities during 2022, though specific programs and beneficiaries are not detailed in available sources. Employment generation is emphasized in company materials, with the creation of formal employment opportunities for local residents in the Olmos and Mórrope areas cited as a social impact of operations. The company's reported employment of approximately 15,000 people during peak seasons represents a significant labor presence in the northern Peru agricultural region.

Company communications reference a focus on "transforming lands and lives" through agricultural development in desert areas, converting previously uncultivated land into productive farmland through the Olmos irrigation infrastructure. The sustainability narrative emphasizes responsible land stewardship and environmental management practices, though specific metrics for water use efficiency, energy consumption, or carbon emissions are not disclosed in available public materials.

Social compliance certifications including SMETA and GRASP indicate the company undergoes external audits of labor practices, worker welfare, and social management systems. These certifications suggest implementation of protocols addressing working conditions, though the audit results and specific practices are not publicly documented.

Information Currency and Verification

This company profile reflects publicly available information from SUNAT business registry, company materials, Peruvian agricultural export statistics, certification databases, industry publications including FreshPlaza and Blueberries Consulting, and corporate disclosures from Fruitist (formerly Agrovision Corp.). Time-sensitive data including production volumes, facility counts, certifications, hectare counts, and export volumes represent reported figures as of their respective documentation dates and may change based on business conditions, expansion activities, or operational adjustments.

Certification validity and compliance status can change based on audits and operational changes. Buyers requiring certified products should request current documentation from the supplier and verify validity with certification bodies including GLOBALG.A.P., Sedex (for SMETA), BRC, World BASC Organization, and relevant organic certifiers.

The corporate rebrand from Agrovision Corp. to Fruitist occurred in April 2025, affecting the parent company's corporate identity. The Peruvian operating entity retains the legal name Agrovision Peru S.A.C. as registered with SUNAT. Buyers should confirm current company names, legal entities, and brand relationships when establishing commercial contact.

Accessing Current Information

Commercial parties seeking to source blueberries, table grapes, avocados, or asparagus from Agrovision Peru should contact the company directly for current product availability, pricing, certification documentation, and supply terms. The company's fiscal address is Av. Camino Real 1281, Int. 803, Santa Isabel, San Isidro, Lima, Peru, with production operations at Fundo Valle de los Ríos, Cascajal C5, Olmos, Lambayeque.

Buyers can access current information about the company's Fruitist-branded retail products through the corporate website at fruitist.com, though B2B export inquiries should be directed to the company's commercial team. The company maintains commercial offices in Los Angeles, Philadelphia, Shanghai, and London that may serve as regional contact points for buyers in those markets.

AgriLinkage can facilitate introductions between verified buyers and Agrovision Peru's commercial representatives for parties conducting serious sourcing evaluations. All commercial negotiations, due diligence, and contract terms should be managed directly between buyer and supplier.

Prospective buyers should request the following documentation during due diligence: current certification certificates with scope and validity dates, organic certificates if sourcing organic product, food safety audit reports, traceability system documentation, product specifications and quality standards, export compliance documentation, and references from existing customers. Buyers should independently verify all certifications and inspect production facilities when possible before committing to significant purchase volumes.

Conclusion: Agrovision Peru S.A.C.'s Position in the Peruvian Blueberry Export Market

Agrovision Peru S.A.C. operates as one of Peru's largest blueberry producers and exporters, managing documented cultivation across more than 2,200 hectares of blueberry plantings in the Lambayeque region. The company's position within the top three to four Peruvian blueberry exporters by volume, with reported shipments ranging from 16,000 to 33,000 metric tons per campaign, indicates substantial production capacity and established market access. The vertically integrated grower-packer-shipper model provides control over production, quality, and logistics from farm through export.

For buyers seeking large-volume blueberry supplies from Peru, Agrovision Peru represents a significant potential source with documented relationships to major North American and international retailers. The company's cultivation of premium commercial varieties including Sekoya Pop, Sekoya Beauty, and BiancaBlue positions its product for markets requiring specific fruit characteristics. The dual-channel approach serving both B2B wholesale and branded retail markets under the Fruitist brand demonstrates market flexibility, though buyers should clarify which distribution channel aligns with their sourcing requirements.

The company's certification portfolio including GLOBALG.A.P., SMETA, FSMA, BRC, and retailer-specific approvals suggests infrastructure for meeting international food safety and quality standards. However, commercial buyers must verify current certification status and scope directly with the company and certification bodies, as certification standing can change based on audit outcomes.

This profile provides background intelligence on Agrovision Peru's documented operations, production scale, product range, and market position. Current operational details, product availability, pricing, and supply terms require direct engagement with the company's commercial team. Buyers should conduct appropriate due diligence including certification verification, facility inspection, and reference checks before finalizing sourcing relationships.