Macfrut 2026
Italy's leading global fruit and vegetable trade fair bringing together 1,400+ exhibitors and 800+ pre-qualified international buyers every April at Rimini Expo Centre.
Apr 21 – 23, 2026
👥 61,000+ Visitors
Rimini Expo Centre, Rimini, Italy
🏢 1,400+ Exhibitors
Who Should Attend
Fresh Produce Producers and Export Cooperatives
Italian and international growers who want face-to-face access to 800+ pre-screened global buyers and three days of structured B2B meetings organised by the Italian Trade Agency.
Technology, Packaging, and Agri-Input Suppliers
Companies in agri-tech, biosolutions, irrigation, cold chain, or sustainable packaging that need concentrated exposure to a professional audience spanning Europe, Africa, and Latin America in three days.
International Importers, Traders, and Wholesale Buyers
Procurement managers and trading companies sourcing fresh fruit, vegetables, or post-harvest solutions who use the Business Matching platform to schedule targeted supplier meetings before arriving.
Researchers, Agronomists, and Institutional Representatives
Scientists, university departments, NGOs, and government trade agencies attending the Mediterranean Stone Fruit Symposium, the Assisted Evolution Techniques conference, and other events run by the Macfrut Scientific Technical Committee.
Top Reasons to Attend
1
800 Pre-Qualified International Buyers, Zero Cold Outreach
The Italian Trade Agency pre-screens and flies in approximately 800 top buyers from across Europe, Africa, the Middle East, and Latin America. Suppliers meet decision-makers who are actively sourcing, without spending months on cold prospecting or trade missions.
2
2. The Global Mango and Avocado Supply Chain in One Room
The "Mango and Avocado Explosion" event brings producers, traders, and buyers from Brazil, Colombia, Peru, Kenya, the Netherlands, India, Egypt, and the Dominican Republic together in one programme. Avocado sales in Italy rose 47% and mango sales rose 36.4% in 2025, making this the fastest-growing segment at the fair.
3
Caribbean Region as International Partner Opens $30 Billion in Trade
The Dominican Republic doubles its floor space to 400 sqm for 2026, joined by Cuba, Costa Rica, Colombia, Ecuador, Chile, and debut stands from Brazil and Peru. Caribbean nations collectively export over $30 billion in fruit and vegetables annually, and this edition is the deepest access point European suppliers have had to that region.
4
Sicily and 10 Italian Regions Showcase PDO and PGI Products
Sicily serves as the 2026 Partner Region, contributing 4.6 million tonnes of annual production from 263,000 hectares, including the largest organic farming surface in Italy. Ten regional stands cover Basilicata, Calabria, Campania, Emilia-Romagna, Lazio, Piedmont, Apulia, Sardinia, Sicily, and Umbria, making this the broadest representation of Italian production at any single fair.
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Seven Themed Exhibitions with Independent Expert Programmes
Acqua Campus covers water-saving irrigation systems. Plant Nursery addresses assisted evolution techniques and genome editing. Biosolutions and Digital Technologies hosts international kiwi conferences and technical round tables. The Berry Area, Healthy Food Area, Spices and Herbs Global Expo, and Agrisolar each run their own conference tracks coordinated by sector specialists, not generalist moderators.
What You'll See & Do
🔎
Pre-Harvest Zone
Biosolutions, AI-driven irrigation, agricultural robotics, plant nurseries, and agrivoltaic systems, all under one roof across dedicated halls with live demonstrations.
🔎
Post-Harvest Hall
Cold chain equipment, processing lines, sustainable packaging, and logistics technology from suppliers across Europe, Asia, and the Americas, displayed alongside case studies from live supply chain operations.
🍎
Mango and Avocado Explosion
A two-day dedicated programme assembling the full global supply chain for avocado and mango, with buyer meetings, agronomic data sessions, market trend presentations, and live case studies from nine countries.
🍎
Berry Area
A specialist zone for strawberries, blueberries, and raspberries covering new genetic varieties, cultivation technology, large-scale retailer negotiations, and current pricing data, curated by an independent scientific panel.
🩺
Healthy Food Area
Fresh-cut produce, organic certified products, functional food, and minimally processed items, presented to retail buyers and food service chains including Conad, Coop Italia, and the VeGe Group, all attending as buyers.
💡
Startup Showcase and Test Fields
Twenty-five startups from Finland, Germany, Ghana, Poland, Uganda, the USA, and Italy pitch live innovations in agri-tech and sustainability. Two 2,500-sqm outdoor test fields run real cultivation equipment in operating conditions.
🏢 Are you Exhibiting at This Event?
Register your company on AgriLinkage to connect with qualified buyers before, during, and after the event. Over 50,000 buyers search AgriLinkage monthly to find suppliers.
✓ Pre-Event Visibility: Buyers can find your booth before they arrive
✓ Direct Inquiries: Receive qualified leads through our platform
✓ Post-Event Connections: Continue conversations after the show ends
✓ No Commission: We only charge exhibitors, buyers contact you for free
💼 Attending as a Business Professional?
Register as a business visitor to get exhibitor alerts, networking opportunities, and priority notifications when companies in your sector register. Free for all business attendees.
✓ Exhibitor Alerts: Get notified when suppliers you're interested in register
✓ Pre-Event Connections: Schedule meetings before you arrive at the show
✓ Booth Locations: We'll tell you exactly where your targets are located
✓ Networking Matches: Connect with other buyers in your industry
Getting to Rimini
For Macfrut, plan arrival through Federico Fellini International Airport and onward travel to Rimini Expo Centre, Rimini, Italy. Choose accommodation based on event-week availability and actual door-to-door travel time, not city-centre distance alone.
Where to Stay
Accommodation options for Macfrut in Rimini. Compare event-week availability, cancellation terms and transport time to Rimini Expo Centre, Rimini, Italy.
Tools & Services for Attendees
INTERNATIONAL TRAVEL ESSENTIALS
Post-Event CRM & Lead Management
📦 DHL Global Forwarding — Samples & Freight
For Macfrut, DHL Global Forwarding can be relevant when samples, ingredients, packaged products or temperature-sensitive commercial materials need international freight handling. Check customs, food or plant-health requirements before shipping anything to the show.
🗣️ Fiverr Pro — Translation & Event Materials
Use Fiverr Pro to find vetted professionals for translation, localization, brochures, product sheets, presentations, booth graphics, and other trade-show materials. This is especially useful for international exhibitors preparing multilingual sales assets.
🗂️ monday.com — Trade Show Project Management
Manage exhibition preparation in one workspace: booth deadlines, travel, freight, content, supplier tasks, meeting schedules, lead follow-up, and team responsibilities. monday.com is useful when several people are coordinating one event or a full annual trade-show calendar.
POST-EVENT CRM & LEAD MANAGEMENT
☕ Cropster — Coffee Operations Software
Cropster is relevant to coffee businesses attending Macfrut for roast profiling, quality control, inventory and production workflows. Use it if your meetings at the show involve scaling a roastery, improving consistency or connecting green-coffee purchasing with production.
FREQUENTLY ASKED QUESTIONS
1. How does the Business Matching platform work and do I need to set it up before I arrive?
The Business Matching platform is a separate system from general visitor registration. It allows pre-scheduled one-on-one meetings between suppliers and the 800+ international buyers that the Italian Trade Agency brings to Macfrut. To use it, exhibitors must apply through the exhibitor portal on macfrut.com, while buyers are enrolled by invitation through ITA. The platform opens for meeting requests several weeks before the event, and time slots fill quickly once buyer profiles become active. If you are exhibiting and plan to use Business Matching, do not wait until the week before the show to activate your profile; the best meeting windows are taken early. Buyers from outside the ITA programme can also contact individual exhibitors through the exhibitor directory on the official website.
2. Are the conferences and themed exhibition talks free to attend, or do they require separate tickets?
Conference sessions held within the themed exhibition areas at Macfrut are generally included with your free professional registration and do not require separate ticketing. This applies to events within Acqua Campus, the Berry Area, Plant Nursery, the Biosolutions zone, the Spices and Herbs Global Expo, and the Healthy Food Area. However, some flagship events, such as the Mediterranean Stone Fruit Symposium and the International Conference on Assisted Evolution Techniques, may require pre-registration due to limited seating. Check the full conference programme on macfrut.com closer to the event dates and register in advance for any session listed with a limited-capacity notice.
3. Is there Wi-Fi inside the expo centre and where are charging stations?
Rimini Expo Centre provides Wi-Fi coverage throughout the exhibition halls, though signal quality in the most crowded pavilions during peak morning hours can be inconsistent. Many exhibitors and professional visitors rely on mobile data for running apps such as the Business Matching platform. Charging points are available at the press rooms and the business centre inside the venue, but the supply is limited relative to the number of attendees. Bringing a portable power bank is strongly recommended, especially if you are attending across all three days. An Italian or European standard (Type F Schuko) adapter is required for charging European-spec devices at Italian sockets.
4. What is the food situation inside the venue, and are there alternatives nearby?
Rimini Expo Centre has 2 restaurants, 3 self-service eateries, and approximately 10 food service points distributed across the 16 pavilions. Based on reviews from other events at the venue, queues are longest between 12:30 PM and 2:00 PM, prices are notably higher than city restaurants, and quality varies across points. A Coop supermarket is located very close to the South Entrance on Via Emilia and is frequently used by regular fair-goers. If time allows, walking or taking Bus Line 9 to Rimini's Viserba or Marina Centro neighbourhoods at lunch offers significantly better value and quality.
5. Is there on-site parking and what does it cost?
Rimini Expo Centre has dedicated parking for approximately 11,000 cars, with the main car parks located at the South Entrance and the WEST 1 and 2 areas. Parking at the venue costs €12 per day as confirmed by visitor reviews at previous editions. For multi-day attendees, this cost adds up: a three-day pass at €12/day equals €36, and spaces fill quickly on Tuesday and Wednesday mornings when the B2B programme runs. Arriving before 9 AM on Days 1 and 2 gives the best chance of a close spot. Several residential streets in the Viserba area north of the venue allow free street parking and are a 10–15 minute walk to the South Entrance; this is a practical alternative if you are based at a nearby hotel.
6. What should first-time international exhibitors bring or prepare that is not obvious from the official guide?
Several practical points make a material difference. Italian business culture at trade fairs still places high value on printed materials; bring substantially more catalogues and business cards than you would for a comparable Northern European show. A bilingual Italian/English one-pager describing your company is particularly effective with the Italian regional buyers and retail chain representatives attending. The expo halls are air-conditioned but outdoor test fields and networking areas can be warm in late April; light layers work better than a jacket. The official Macfrut app published each year in the run-up to the show includes the full floor plan with pavilion and stand numbers, which is essential for navigating the 129,000-sqm footprint. Finally, confirm your stand electricity and furniture package with Cesena Fiera at least 4 weeks before the event; on-site ordering for extras costs significantly more than pre-ordering.
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