Who Should Attend
Seafood Buyers and Retail Procurement Managers
Source fresh, frozen, canned, and value-added seafood products directly from producers across 87 countries, with dedicated programs like the Key Buyer Lounge to accelerate deal-making.
Seafood Producers, Processors, and Technology Companies
Exhibit across nine halls at Fira Gran Via to showcase products, processing equipment, packaging solutions, and logistics services to the world's most concentrated gathering of qualified seafood buyers.
Importers, Exporters, and International Wholesalers
Connect face-to-face with global seafood suppliers to negotiate bulk supply agreements, evaluate new species and origins, and expand distribution networks across markets in Europe, Asia, and the Americas.
Aquaculture Innovators, Researchers, and NGOs
Engage with the new Aquaculture Innovation Zone and conference programme to present research, explore AI-driven farm management tools, and connect with sustainability certifiers, investors, and policymakers.
Top Reasons to Attend
1
The World's Most Concentrated Seafood Marketplace
With 2,187+ exhibiting companies across 51,000+ square metres in nine halls, no other event puts more seafood suppliers, processors, and service providers in one location. Buyers representing retail chains, foodservice operators, and distributors from over 87 countries walk the floor with active purchasing mandates.
2
68 National and Regional Pavilions Under One Roof
Countries including Norway, Spain, Japan, China, Chile, Ecuador, Iceland, India, and the United States operate dedicated pavilions, giving buyers a structured way to source by origin and compare products from competing regions in a single day.
3
Seafood Excellence Global Awards
The awards competition recognises the best seafood products across retail and HORECA categories, judged on eating experience, innovation, health and nutrition, and market potential. Winners are announced at the Seafood Excellence Global Awards Reception, which traditionally takes place on the opening evening of the event.
4
20+ Conference Sessions Led by Global Industry Experts
The 2026 programme features more than 20 educational sessions covering sustainability, traceability, aquaculture innovation, consumer trends, and market strategy. All sessions are conducted in English and require a separate Conference Pass purchased through the official registration system.
5
New Aquaculture Innovation Zone for Next-Generation Technologies
The 2026 edition introduces a dedicated zone featuring companies working on AI-driven water analytics, sustainable aquafeed, and fish health monitoring. An Innovation Theatre within the zone hosts live product presentations and focused networking for buyers and investors in farmed seafood.
What You'll See & Do
🐟
Fresh, Frozen & Processed Seafood
Hundreds of producers display the full range from wild-catch fillets to value-added ready meals, with on-floor sampling available throughout the three days.
🏭
Seafood Processing Global
A co-located event within the same halls covers processing machinery, packaging systems, refrigeration equipment, and quality assurance technology serving the industrial seafood supply chain.
🌊
National & Regional Country Pavilions
Explore 68 organised pavilions from major seafood-producing nations, each staffed by producers and trade boards ready to discuss origin, certifications, and minimum order quantities.
🏆
Seafood Excellence Global Awards Showcase
Winning and shortlisted products are displayed in a dedicated showcase area throughout the event, drawing consistent foot traffic and offering a curated view of the industry's most innovative launches.
🤝
Key Buyer Program & Hosted Meetings
Qualified high-volume buyers can apply for Key Buyer status, which provides access to a dedicated lounge, pre-scheduled meetings with exhibitors, and a separate programme for processing and aquaculture buyers.
💡
Aquaculture Innovation Zone & Theatre
A new 2026 feature showcasing AI platforms, sustainable aquafeed specialists, and fish health companies, with a live Innovation Theatre hosting timed product presentations open to all registered attendees.
🏢 Are you Exhibiting at This Event?
Register your company on AgriLinkage to connect with qualified buyers before, during, and after the event. Over 50,000 buyers search AgriLinkage monthly to find suppliers.
✓ Pre-Event Visibility: Buyers can find your booth before they arrive
✓ Direct Inquiries: Receive qualified leads through our platform
✓ Post-Event Connections: Continue conversations after the show ends
✓ No Commission: We only charge exhibitors, buyers contact you for free
💼 Attending as a Business Professional?
Register as a business visitor to get exhibitor alerts, networking opportunities, and priority notifications when companies in your sector register. Free for all business attendees.
✓ Exhibitor Alerts: Get notified when suppliers you're interested in register
✓ Pre-Event Connections: Schedule meetings before you arrive at the show
✓ Booth Locations: We'll tell you exactly where your targets are located
✓ Networking Matches: Connect with other buyers in your industry
Getting to Barcelona
Seafood Expo Global takes place at Fira de Barcelona Gran Via in L'Hospitalet de Llobregat, approximately 12 km southwest of Barcelona city centre and 10 km from Barcelona–El Prat Airport (IATA: BCN). The venue has direct metro access via the L9 Sud line, with the Fira and Europa/Fira stations both serving the building.
Where to Stay
Book early, hotels within walking distance of Fira Gran Via sell out fast during large events at the venue.
Tools & Services for Attendees
INTERNATIONAL TRAVEL ESSENTIALS
🛂 iVisa — Spain/ Schengen Entry Requirements
EU and Schengen-area passport holders need no visa; nationals of the US, Canada, Australia, and UK currently enter Spain visa-free for stays up to 90 days. Non-Schengen nationalities should verify requirements well in advance as processing times vary. Note: The EU Entry/Exit System (EES) is expected to introduce biometric registration for non-EU visitors at borders, check current status before travelling.
🏥 SafetyWing — Travel Insurance
Covers emergency medical care, trip interruption, and lost luggage for international travellers. Particularly relevant for non-EU nationals who do not have EHIC coverage in Spain. Covers COVID-19 medical expenses in most countries, relevant for trade travellers from outside the EU.
Post-Event CRM & Lead Management
📦 DHL Express — Seafood & Expo Freight Shipping
Specialised international freight and express shipping for samples, marketing materials, and exhibition goods destined for Barcelona. Temperature-controlled shipping available for seafood samples with customs clearance support for Spain.
🗣️ Gengo — Translation Services
Professional translation for exhibitor materials, product labels, and conference documentation. Priority language pairs for Seafood Expo Global include Spanish, Catalan, Chinese, Japanese, Norwegian, French, and Portuguese. Human-reviewed translations for regulatory-sensitive seafood labelling and export documentation.
POST-EVENT CRM & LEAD MANAGEMENT
⚙️ HubSpot — CRM
HubSpot's free CRM tier allows unlimited contacts, making it suitable for teams collecting hundreds of leads across three days on the Fira floor. Upgrade to Sales Hub for sequences, meeting scheduling, and deal tracking. Free CRM tier available with no contact limit — upgrade only when pipeline volume requires it.
BUSINESS CARDS
🎴 Vistaprint — Multilingual
Order bilingual business cards in English and Spanish (or any combination including Chinese, Japanese, Norwegian, or French) ahead of the expo, with fast production and European delivery options. Bringing cards in multiple languages is standard practice at Seafood Expo Global given the diversity of nationalities on the floor.
FREQUENTLY ASKED QUESTIONS
1. When is Seafood Expo Global 2026 and what are the opening hours?
Seafood Expo Global 2026 takes place April 21–23 at Fira de Barcelona Gran Via, Av. Joan Carles I, 64, L'Hospitalet de Llobregat. Tuesday April 21 and Wednesday April 22 run from 10:00 to 18:00. Thursday April 23 closes at 17:00. The event is open to trade professionals only, there is no general public access at any time. All attendees must display a valid badge issued after completing the registration process. The conference programme runs across all three days and requires a separate Conference Pass.
2. How much does it cost to attend, and where do I register?
Seafood Expo Global is a B2B trade event restricted to qualified seafood industry professionals. Registration categories typically include buyer, non-exhibiting supplier, and press. As of publication, 2026 registration pricing had not been confirmed on the official website, verify current rates at https://www.seafoodexpo.com/global/pricing/. Register at https://registration.experientevent.com/ShowSGL261. The official organiser is Diversified and no third-party ticketing platforms are affiliated with the event.
3. What are the best days for serious sourcing meetings?
Tuesday and Wednesday draw the heaviest traffic, making them ideal for visiting pavilions and initial introductions. Thursday, which closes at 17:00, typically has lighter foot traffic and exhibitors with more time, making it well suited for detailed supplier negotiations and follow-up conversations. The Seafood Excellence Global Awards Reception traditionally takes place on the opening evening and serves as the de facto industry networking kickoff. For the Key Buyer Program, pre-schedule all hosted meetings through the event's Digital Platform before arriving on-site.
4. How do I get from Barcelona Airport to the venue?
The most direct public route is the L9 Sud metro from either Terminal T1 or T2 to "Fira" station, which sits directly below Fira Gran Via. Trains run every 7 minutes and the journey takes approximately 25–30 minutes. The airport single ticket costs €5.15; the Hola Barcelona Travel Card (from €18.70 for 48 hours) covers unlimited metro, bus, and airport journeys, details at https://www.seafoodexpo.com/global/hola-barcelona-transport-card/. Registered attendees also benefit from discounted RENFE rail fares, see https://www.seafoodexpo.com/global/renfe-trains-attendee-discount/. Taxis from the airport cost approximately €20–€30 and take around 15 minutes in normal traffic.
5. Is the event conducted in English, and what language preparation is needed?
The entire conference programme at Seafood Expo Global is conducted in English. The expo floor operates in every major language simultaneously, as exhibitors represent 87+ countries. Bringing bilingual business cards in English and the language of your target supplier region is strongly recommended. The organiser does not provide simultaneous interpretation; companies holding important multilingual negotiations should arrange their own interpreters in advance.
6. How do I register as an exhibitor or apply for the Key Buyer Program?
Companies wishing to exhibit should submit an inquiry at https://www.seafoodexpo.com/global/exhibitor-inquiry/. Space across nine halls covers fresh, frozen, canned, processed, and value-added seafood, as well as processing equipment, packaging, logistics, and aquaculture technology. The 2026 Aquaculture Innovation Zone offers a dedicated area for aquaculture-focused exhibitors. Qualified high-volume buyers can apply for the Key Buyer Program through the official website to access a dedicated lounge and pre-scheduled meetings. A separate Seafood Processing & Aquaculture Buyer Program is also available, see https://www.seafoodexpo.com/global/seafood-processing-aquaculture-buyer-program/.
Related Agricultural Events
