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ProWine São Paulo 2026
A major B2B wine and spirits trade fair for importers, distributors, retailers, sommeliers, restaurants, hotels, producers, and international brands in the Brazilian market.
Oct 6 – 8, 2026
👥 20,000+ Qualified Visitors
Expo Center Norte, São Paulo, Brazil
🏢 1,500+ Wine and Spirits Brands
Who Should Attend
Wine Importers & Distributors
Build portfolios by origin, appellation, producer and price tier while discussing exclusivity and Brazilian distribution conditions.
Retail & E-commerce Buyers
Specialist shops, supermarkets and online retailers can compare brands, margins, packaging and consumer positioning for the Brazilian market.
Sommeliers & Beverage Directors
Restaurants, hotels and wine bars can taste across producers and identify wines or spirits that fit specific lists and customer segments.
Producers Seeking Brazil Market Access
International wineries and distillers can meet importers and trade buyers in a B2B environment rather than a consumer tasting event.
Top Reasons to Attend
1
Brazilian Wine Trade Concentration
The event is exclusively B2B and is designed around qualified trade visitors rather than public sampling.
2
Portfolio Building
Buyers can compare hundreds of producers and styles in a compressed period, useful for annual range reviews.
3
Market Entry
Foreign producers can test distributor interest and understand Brazilian pricing, taxes and channel expectations directly from trade partners.
4
Decision-Maker Access
The organizer reports a high share of decision-makers, so meetings can move beyond product appreciation into listings and distribution.
5
Taste Before Commercial Commitment
Wine and spirits cannot be evaluated from a catalogue alone; the show allows sensory assessment before deeper commercial negotiation.
What You'll See & Do
🍷
International Wine Producers
Organize tastings by origin and style so comparisons remain meaningful after dozens of samples.
🍸
Spirits Portfolio
Importers and bar buyers should separate spirits meetings from wine tasting and discuss route-to-market, activation and pricing.
🔎
Masterclasses & Guided Tastings
Use education sessions to understand regions, grapes and categories before negotiating commercial listings.
🤝
Importer & Distributor Meetings
For overseas producers, a strong importer conversation is more valuable than general booth traffic; discuss volumes, registrations, logistics and channel coverage.
💡
New-to-Market Brands
Look for producers actively seeking Brazilian representation where there may be room for exclusivity or first-mover positioning.
🔎
Market Development
Business development for the Brazilian beverage market.
🏢 Are you Exhibiting at This Event?
Register your company on AgriLinkage to connect with qualified buyers before, during, and after the event. Over 50,000 buyers search AgriLinkage monthly to find suppliers.
✓ Pre-Event Visibility: Buyers can find your booth before they arrive
✓ Direct Inquiries: Receive qualified leads through our platform
✓ Post-Event Connections: Continue conversations after the show ends
✓ No Commission: We only charge exhibitors, buyers contact you for free
💼 Attending as a Business Professional?
Register as a business visitor to get exhibitor alerts, networking opportunities, and priority notifications when companies in your sector register. Free for all business attendees.
✓ Exhibitor Alerts: Get notified when suppliers you're interested in register
✓ Pre-Event Connections: Schedule meetings before you arrive at the show
✓ Booth Locations: We'll tell you exactly where your targets are located
✓ Networking Matches: Connect with other buyers in your industry
Expo Center Norte is in northern São Paulo and accessible from Guarulhos International Airport by taxi, ride-hailing and road connections.
Expo Center Norte is in northern São Paulo and accessible from Guarulhos International Airport by taxi, ride-hailing and road connections.
Where to Stay
These are practical business-travel options for the event. Compare current event-week rates, cancellation policies, and transport time before booking.
Tools & Services for Attendees
INTERNATIONAL TRAVEL ESSENTIALS
Post-Event CRM & Lead Management
📦 DHL Express — Exhibition Shipping
Verify customs, temporary import, food, plant, animal, alcohol, or machinery documentation before shipping.
FREQUENTLY ASKED QUESTIONS
1. When is ProWine São Paulo 2026?
October 6 to 8, 2026, from 12:00 to 19:00.
2. Is it a consumer wine festival?
No. The organizer states that the event is exclusively B2B.
3. How international is it?
The organizer promotes more than 1,500 wine and spirits brands from over 36 countries.
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