Who Should Attend
Farmers and Rural Producers of All Scales
Walk 520,000 m² of live machinery demonstrations, test precision agriculture tools in actual field conditions, and compare equipment performance across hundreds of exhibiting brands operating side by side.
Agricultural Technology Companies Seeking Market Entry
Launch new products to Brazil's most concentrated audience of qualified farm buyers, with 197,000+ visitors carrying purchasing authority across the full spectrum from smallholders to large cooperatives and multinational agribusiness groups.
Agri-Input Buyers, Importers, and Distributors
Source seeds, fertilizers, agrochemicals, and machinery from Brazilian and international manufacturers, connect with trade representatives from more than 90 countries, and close procurement deals in a purpose-built commercial environment over five days.
Researchers, Agronomists, and University Students
Engage with live field demonstrations, attend technical workshops in the Arena de Tecnologia e Inovação, connect with EMBRAPA-linked research stations, and meet the startups driving agri-tech innovation through the Agrishow Labs hub.
Top Reasons to Attend
1
Live Field Demonstrations on 520,000 m² of Working Ground
Agrishow is not a convention center show, as machines work in actual soil. Tractors pull implements, planters seed live rows, and harvesters operate in the field, giving farmers and buyers a direct performance comparison that no catalog or video can replicate.
2
Brazil's Agri-Tech Launch Pad with 800+ Brands in One Week
Brazil's major and international agricultural manufacturers use Agrishow to debut their most significant new products each year. Attending means seeing precision agriculture systems, autonomous equipment, and AI-driven field management tools before they reach dealers, often with introductory conditions available only on the grounds.
3
Direct Access to Trade Representatives from Over 90 Countries
National trade delegations from Spain, the Czech Republic, India, the United States, Colombia, the Netherlands, China, and Hong Kong attend with active commercial presence. For Brazilian producers and exporters, this is the single most concentrated week of international agribusiness networking the country offers.
4
Agrishow Labs, Startup Ecosystem Inside the Fairgrounds
The Agrishow Labs hub inside the Arena de Tecnologia e Inovação connects agri-tech startups directly with farm operators and investors. Companies present solutions across carbon markets, satellite monitoring, agricultural drone applications, and predictive AI for crop risk management, drawing significant visitor traffic each edition.
5
Agrishow Pra Elas, Women in Agriculture Leadership Program
A dedicated program of talks, roundtables, and specialist presentations focusing on women's leadership and entrepreneurship in Brazilian agribusiness. The 2026 edition continues this as a permanent feature with an expanded covered and air-conditioned dedicated space, drawing women from across Brazil for structured networking between female rural producers, executives, and founders.
What You'll See & Do
🚜
Live Machinery in Action
Tractors, planters, sprayers, and harvesters operate in real soil across hundreds of hectares, letting buyers compare machine performance side by side in identical working conditions.
🌱
Seeds, Fertilizers, and Crop Inputs
Seed companies, fertilizer producers, and agrochemical exhibitors showcase the full input chain, with agronomists on-site to advise on crop-specific applications and soil compatibility.
📡
Precision Agriculture and Digital Tools
GPS guidance systems, variable-rate applicators, soil sensors, satellite monitoring dashboards, and farm management software are demonstrated live with technical staff available for hands-on trials throughout the five days.
🐄
Livestock Solutions and Breeding Technology
Feeding systems, veterinary products, genetic improvement services, and herd management technologies fill dedicated livestock zones, serving both beef and dairy producers from Brazil and neighboring countries.
✈️
Agricultural Aviation Technology
A dedicated aviation zone showcases agricultural crop-application aircraft, precision sprayer systems, and agricultural drone technology exhibited by companies, with regulatory guidance sessions on certified aerial application for Brazilian farm operators.
🧀
Pavilhão de Produtores Artesanais
Regional producers from across Brazil present artisan foods and beverages including cheeses, honey, charcuterie, cachaça, wines, and olive oils, drawing food buyers and the farming public alike.
🏢 Are you Exhibiting at This Event?
Register your company on AgriLinkage to connect with qualified buyers before, during, and after the event. Over 50,000 buyers search AgriLinkage monthly to find suppliers.
✓ Pre-Event Visibility: Buyers can find your booth before they arrive
✓ Direct Inquiries: Receive qualified leads through our platform
✓ Post-Event Connections: Continue conversations after the show ends
✓ No Commission: We only charge exhibitors, buyers contact you for free
💼 Attending as a Business Professional?
Register as a business visitor to get exhibitor alerts, networking opportunities, and priority notifications when companies in your sector register. Free for all business attendees.
✓ Exhibitor Alerts: Get notified when suppliers you're interested in register
✓ Pre-Event Connections: Schedule meetings before you arrive at the show
✓ Booth Locations: We'll tell you exactly where your targets are located
✓ Networking Matches: Connect with other buyers in your industry
Getting to Ribeirão Preto
Agrishow is the 31st edition of the Feira Internacional de Tecnologia Agrícola em Ação (International Agricultural Technology Trade Fair in Action), Brazil's largest and Latin America's most visited agricultural technology exhibition. The 2026 fair runs April 27 to May 1 at Rodovia Prefeito Antônio Duarte Nogueira, Km 321, Ribeirão Preto, São Paulo state, from 8 AM to 6 PM daily across 520,000 m² of working demonstration ground. The 2026 theme is "A força de nossas raízes" (The Strength of Our Roots), reflecting the accumulated knowledge and technological evolution behind Brazilian agribusiness. Organized by Informa Markets on behalf of ABAG, ABIMAQ, ANDA, FAESP, and SRB, the 2025 edition attracted visitors from more than 90 countries. The second advance ticket lote is R$ 85 full price and R$ 42.50 half price; the on-site box office price is R$ 140 full and R$ 70 half price. Each ticket is valid for one chosen day only, one per CPF.
✈️ AD Turismo — Official Agrishow Travel Partner
Official Agrishow-designated travel agency handling domestic and international airfare bookings with dedicated support for event-period itinerary coordination across LATAM, Azul, and GOL routes. Official partner status means verified event-period availability managed through a specialist agricultural fair travel team.
🚗 Feiras and Congressos
Official Agrishow accommodation and logistics partner offering coordinated private transfers for groups and individuals traveling from RAO, GRU, or CGH to Ribeirão Preto hotels and the fairground. Preferred option for corporate delegations needing fully coordinated arrival and departure logistics.
Where to Stay
Book accommodation at least 2 to 3 months in advance. Ribeirão Preto hotels across all categories fill during Agrishow week. The official website warns that AD Turismo and Feiras and Congressos are the only authorized accommodation providers for the event, and that reservations made through any other source cannot be guaranteed by the organization.
Hotel Mont Blanc Premium
📍 Av. Maurílio Biagi, 1577, Ribeirânia, Ribeirão Preto
Outdoor pool with pool bar, à la carte restaurant, gym, steam room, business center, free WiFi, 167 suites. Official Agrishow alternative parking and free shuttle pickup point, with the first transfer to the fairground departing at 7:00 AM.
Wyndham Garden Ribeirão Preto Convention
📍 Av. Wladimir Meirelles Ferreira, 856, Jardim Botânico, Ribeirão Preto
Outdoor rooftop pool with city views, full-service spa, restaurant, bar, gym, 8 meeting rooms accommodating up to 630 people, free WiFi, free breakfast. Official Agrishow shuttle pickup point listed as Hotel W Garden on the official Como Chegar page.
Ibis Styles Ribeirão Preto Maurílio Biagi
📍 Av. Maurílio Biagi, 2885, Ribeirão Preto
Restaurant, bar, spa, fitness center, air conditioning, free WiFi, approximately 0.8 miles from Mont Blanc Premium in the same hotel corridor. Best value three-star option in the primary Agrishow hotel cluster, under 1.5 km from the Wyndham Garden.
Mercure Ribeirão Preto
📍 Av. Wladimir Meirelles Ferreira, 1465, Jardim Botânico, Ribeirão Preto
Outdoor pool, fitness center, restaurant, free WiFi, close to the Wyndham Garden in the Jardim Botânico hotel cluster. Four-star AccorHotels property in the same corridor as the Wyndham, offering a reliable mid-range alternative with pool access.
Tools & Services for Attendees
INTERNATIONAL TRAVEL ESSENTIALS
🛂 iVisa — Brazil Entry Requirements
Most visitors from South American Mercosul nations including Argentina, Paraguay, Uruguay, and Chile enter Brazil without a visa using their national identity card. Citizens of the United States, United Kingdom, Canada, and Australia are currently visa-exempt for tourist stays under 90 days but must hold a valid passport.
🏥 SafetyWing — Travel Insurance for Agrishow
Covers medical emergencies, trip interruptions, and accident care during your stay in Brazil. The Ribeirão Preto region sits within the Yellow Fever endemic zone in São Paulo state, and vaccination is strongly recommended, as Brazilian health authorities continued targeted vaccination campaigns in the region throughout 2024 and 2025. Medical evacuation coverage is essential for travel in Brazil's interior.
📶 Airalo — Brazil eSIM
Install a Brazilian data eSIM before departure for instant 4G and 5G connectivity upon arrival at GRU or RAO, with solid coverage from TIM, Vivo, and Claro networks across the fairground and city hotels throughout Ribeirão Preto. Avoids international roaming charges across the full five days of the event and the travel corridor from São Paulo.
Post-Event CRM & Lead Management
🏗️ Triumfo — Exhibition Stand Builder
Full stand design, construction, and dismantling for Agrishow, with experience across Brazilian agricultural trade fairs and international events managed by specialist teams on the ground. Turnkey builds mean exhibitors arrive without tools and depart without logistics responsibility.
📦 DHL Express — Exhibitor Freight and Shipping
Door-to-stand freight forwarding for machinery samples, promotional materials, and product shipments to Ribeirão Preto, including customs documentation support for international exhibitors entering Brazil. Real-time tracking and dedicated agricultural event freight coordination available for cross-border shipments arriving at Agrishow.
🗣️ Gengo — Translation Services
Professional translation for booth materials, product sheets, and presentations across Portuguese, English, Spanish, Chinese, and Dutch, which are the primary languages of Agrishow's confirmed international delegations. Localized Brazilian Portuguese copy ensures exhibitor messaging resonates directly with the fair's domestic farm audience rather than reading as a foreign translation.
🎨 Fiverr Business — Booth and Brand Design
Access graphic designers, branding specialists, and print-ready layout creators for stand banners, digital displays, and promotional collateral for the event. Cost-effective for smaller brands and startups exhibiting through Agrishow Labs who need professional-grade visual presence without a full design agency budget.
POST-EVENT CRM & LEAD MANAGEMENT
📈 Pipedrive — CRM
Organize the leads, business card contacts, and distributor conversations collected during the fair's five days into structured deal pipelines with follow-up reminders and automated email sequences. Visual pipeline view makes it straightforward to prioritize which Agrishow contacts are closest to a purchasing decision and which need longer nurturing.
⚙️ HubSpot — CRM
ync Agrishow contact data into HubSpot's CRM and trigger automated email sequences, WhatsApp follow-ups, and account tracking for each lead segment including domestic farmers, international buyers, and distribution partners. Free CRM tier covers the basics for small exhibitor teams following up on up to 1,000 contacts after the fair.
BUSINESS CARDS
🎴 Vistaprint — Bilingual
Print Portuguese-English bilingual cards before the fair, which is essential for exhibitors and buyers meeting international delegations from over 90 countries at Agrishow. Always include your WhatsApp number on the card, as it is the standard first-contact channel for Brazilian agribusiness relationships after the event.
FREQUENTLY ASKED QUESTIONS
1. Is there parking at the Agrishow fairground, and how much does it cost?
Yes, on-site parking at the fairground is managed in partnership with VVR Estacionamentos and must be purchased in advance through the official website at agrishow.com.br. The 2026 confirmed prices are R$ 75 per entry for conventional car parking, R$ 120 per entry for vans and buses, and R$ 580 for a VIP full-week package covering all five days of the fair, available in advance only. VIP Vallet (marked in green) is located beside the main entrance and a driver parks your vehicle for you. VIP Fácil (marked in yellow) is located on the opposite side with direct motorway exit access where you self-park and take an internal bus to the entrance. All parking areas include reserved and signed spaces for people with disabilities near the main access points. For parking inquiries: (16) 3610-9281 or agrishow@vvrestacionamentos.com.br. Note that prices may change without prior notice.
2. What should visitors wear and bring for a full day at the outdoor fairground?
The official Agrishow FAQ explicitly states that comfortable flat shoes are required, and specifically warns that heeled shoes and sandals are inadvisable on the uneven fairground terrain. Entry is refused for visitors wearing flip flops, tank tops, or shorts, as the event has a dress code consistent with a professional agribusiness trade fair. Ribeirão Preto in late April sees temperatures regularly reaching 28 to 32°C with strong sun exposure, so bring sunscreen, a wide-brim hat, and sunglasses regardless of your outfit. Carry a refillable water bottle as drinking water points are available throughout the grounds. Download the official Agrishow app for Android or iPhone before arriving, as it includes an interactive map of all exhibitor stands and a "Onde Estacionei" feature that saves your parking location so you can navigate back to your vehicle at the end of the day.
3. Can you buy or place orders for equipment directly at the fair?
Yes, Agrishow is a fully commercial event where exhibitors attend specifically to sell and take orders, not only to display. Machinery, equipment, seeds, inputs, and technology solutions can be purchased or ordered directly at the stand. Many exhibitors offer Agrishow-exclusive pricing or financing conditions available only during the five days of the fair, which is one of the primary reasons large-scale producers attend in person rather than buying through regional dealers. The 2025 edition recorded R$ 14.6 billion in business intentions over the five days, a record for the event since its founding in 1994. Bring your company documentation and banking information if you are prepared to negotiate contracts, and note that many exhibitors have specific staff allocated for international buyer meetings on Monday and Tuesday mornings.
4. Is Agrishow open to the general public or only to trade professionals?
Agrishow is open to anyone who purchases a valid day ticket, with no trade credential or professional qualification required for entry. However, the event does apply a dress code that prohibits flip flops, shorts, and tank tops at all times. Children up to 4 years old enter free. Children aged 5 to 11 pay the half-price ticket, while children aged 12 and older pay the full or qualifying half-price ticket based on student documentation. Children under 14 must be accompanied by a parent or legal guardian at all times and must purchase their tickets directly at the on-site box office rather than online. Caravans of 15 or more registered participants can book group access at R$ 85 per person with payment by boleto and one complimentary ticket for the caravan organizer per 15 confirmed members.
5. Are there food, water, mobility, and lost-item services across the fairground?
Yes, the fairground includes multiple food areas including the Pavilhão de Produtores Artesanais with regional Brazilian food and drink, as well as snack bars and restaurants throughout the site. Drinking water points are available across the grounds. For mobility, the free circular mini-train (trenzinho gratuito) passes through fixed stops across the fairground, and rentable electric golf carts are available through Compact Car at the Bosque area on Avenida A inside the fair, allocated on arrival with no advance booking possible. Visitors with mobility difficulties or disabilities should request a shared electric cart from staff at the north or south main entrance. Note that motorcycles, bicycles, segways, and personal mobility devices other than wheelchairs are strictly prohibited inside the fairground for safety reasons. Lost items should be reported to the Security or Credentialing central post.
6. How do companies register as exhibitors at Agrishow 2026?
Exhibitor registration is managed through the official Agrishow website under the "Quero Expor" (I Want to Exhibit) section, with the commercial team at Informa Markets handling space allocation and zone placement across the fairground's thematic areas covering field machinery, crop inputs, precision agriculture, livestock solutions, aviation technology, and the Agrishow Labs innovation hub. Given consistent demand at over 800 brands per edition across 520,000 m², early contact is recommended, ideally at least six months before the April dates. For exhibitor inquiries: atendimento.agrishow@informamarkets.com.br or +55 (11) 5043-9680. International exhibitors can contact DHL Express for freight forwarding and customs documentation for shipments entering Brazil for the event.
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