Who Should Attend
Wine Buyers, Importers & Distributors
Sourcing professionals from retail, wholesale, and import use ProWein to taste new vintages, place orders, and lock in supply contracts with producers from over 65 countries in three focused days.
Wine & Spirits Producers Seeking International Distribution
Wineries, cooperatives, and distilleries from established and emerging markets exhibit to meet Europe's top buyers, Asian importers, and North American retail chains in one concentrated business window.
Spirits Buyers & On-Trade Professionals
Bar owners, restaurant buyers, hotel procurement managers, and spirits importers attend ProSpirits, now two full halls, to discover craft and premium distillates from more than 50 countries and negotiate listings with global and emerging brands.
Industry Professionals, Researchers & Media
Sommeliers, consultants, trade press, and analysts attend the ProWein Agora speaker series, masterclasses, and the ProWein Business Report sessions produced with Geisenheim University to track market intelligence and emerging trends.
Top Reasons to Attend
1
The World's Most Concentrated B2B Wine Buying Event
Over 85% of ProWein visitors are trade professionals with direct purchasing authority, and 78% hold senior decision-making roles. No consumer fair matches this density of importers, retail buyers, and export managers in a single three-day window.
2
500+ Wine-Growing Regions Under One Roof
ProWein brings together producers from over 65 countries spanning classic European appellations, emerging South American regions, and Pacific markets. Tasting areas organized by country and region let buyers benchmark the full global market in a single visit.
3
ProSpirits: A Dedicated Spirits Fair Within the Fair
Now occupying two entire halls (5 and 7.0) for the first time in 2026, ProSpirits assembles spirits producers from 50+ nations, covering whisky, rum, gin, agave spirits, liqueurs, and craft categories, alongside the dedicated ProWein Zero no- and low-alcohol section.
4
Precision Matchmaking with Fair Match & I2A
ProWein's Fair Match tool connects buyers and exhibitors based on product focus before the fair opens. The 2026 I2A (Insights to Action) framework takes this further, providing structured pre-visit guidance, filtered exhibitor profiles, and measurable post-fair follow-up, making meeting time more efficient than any other wine trade fair.
5
ProWein City Vibes, Six Days of Düsseldorf-Wide Wine Culture
From March 12 to 17, the city itself becomes part of the event. Dozens of bars, restaurants, and creative venues host pop-up tastings, food pairings, art formats, and networking evenings. ProWein City Vibes is open to both trade visitors and the general public, with event prices ranging from free to around €250 for premium dinners.
What You'll See & Do
🍾
Champagne Lounge
A dedicated tasting zone where top Champagne houses present current releases, buyers place orders while discovering new cuvées from major and grower producers.
🌱
Organic World
Certified organic and biodynamic producers from across the global wine spectrum exhibit together, making it the most efficient sourcing stop for buyers with sustainability briefs to fulfil.
🥃
ProSpirits Halls 5 & 7.0
Two full halls of international spirits brands, from established premium whisky labels to craft newcomers across rum, gin, agave, and fruit spirits, with structured tasting bars and live product launches.
🌊
ProWein Zero, No & Low Stage
Dedicated to the fast-growing no- and low-alcohol segment, with 40+ international exhibitors and a curated talk programme covering consumer trends, production innovation, and retail strategy.
🎤
ProWein Agora, Talks & Trends
The conference and speaker stage runs all three days with market intelligence sessions, trend panels, and research presentations from Geisenheim University, free to attend for registered trade visitors.
🍽️
Urban Gastronomy & Food Pairings
A gastronomy-focused zone pairing wines and spirits with dishes by top chefs, covering current food-and-drink matching trends with live demonstrations and interactive workshops.
🏢 Are you Exhibiting at This Event?
Register your company on AgriLinkage to connect with qualified buyers before, during, and after the event. Over 50,000 buyers search AgriLinkage monthly to find suppliers.
✓ Pre-Event Visibility: Buyers can find your booth before they arrive
✓ Direct Inquiries: Receive qualified leads through our platform
✓ Post-Event Connections: Continue conversations after the show ends
✓ No Commission: We only charge exhibitors, buyers contact you for free
💼 Attending as a Business Professional?
Register as a business visitor to get exhibitor alerts, networking opportunities, and priority notifications when companies in your sector register. Free for all business attendees.
✓ Exhibitor Alerts: Get notified when suppliers you're interested in register
✓ Pre-Event Connections: Schedule meetings before you arrive at the show
✓ Booth Locations: We'll tell you exactly where your targets are located
✓ Networking Matches: Connect with other buyers in your industry
Getting to Düsseldorf
Düsseldorf Airport (DUS) is just 2.7 km from Messe Düsseldorf, making it the closest major airport to a European trade fair, with Cologne Bonn Airport (CGN) 65 km away and fast ICE and IC train links from Frankfurt, Cologne, Amsterdam, and Brussels.
Where to Stay
Book early, hotels near Messe Düsseldorf sell out months in advance during ProWein week, and prices at ProWein dates are among the highest of the Düsseldorf trade fair calendar.
Tools & Services for Attendees
INTERNATIONAL TRAVEL ESSENTIALS
Post-Event CRM & Lead Management
📦 DHL Express — Shipping
Ship stand materials and product samples to Meknès. Moroccan customs documentation support included
FREQUENTLY ASKED QUESTIONS
1. When is ProWein 2026 and what are the opening hours?
ProWein 2026 takes place from Sunday March 15 to Tuesday March 17, 2026 at Messe Düsseldorf, with doors open daily from 9:00 AM to 6:00 PM. The event is purely trade-only, there are no public or consumer days, and all three days follow identical trade hours. In previous years exhibitors have reported the first morning (March 15 opening) as the highest-quality time for buyer conversations, before afternoon crowds build. Registration as a trade visitor is required in advance and can be completed on the official ProWein website at prowein.com. Plan for long days: the fairground covers Halls 1 through 7.0, and walking all sections takes a full day without any scheduled meetings.
2. How much does a ticket to ProWein cost, and where do I buy one?
For the 2026 edition, a day ticket costs €50 when purchased online in advance and €60 at the door on-site. A three-day season ticket costs €80 online or €90 on-site. These are confirmed 2026 prices from the official Facts & Figures page at prowein.com. Tickets must be purchased with professional trade credentials, ProWein enforces a strict trade-only admission policy, and random checks are carried out at entry. To purchase, visit prowein.com/en/Visit and complete the online visitor registration before arriving. A valid trade credential or business registration may be required during the process.
3. What are the best days to visit for professional networking, and how do I avoid the worst crowds?
Sunday March 15 (opening day) is generally the most productive for meeting exhibitors, attendance builds across the day but the first two hours after opening are notably quieter and exhibitors are fresh. Monday March 16 tends to be the busiest single day of the fair, with peak traffic between 11 AM and 3 PM as the full international visitor contingent arrives. Tuesday March 17 (final day) sees a second spike in morning activity as visitors complete their schedules, then a gradual quietening from around 3 PM as exhibitors begin closing their stands. For B2B meetings, using ProWein's Fair Match matchmaking tool to book appointments from all three days in advance is strongly recommended, walk-up conversations become harder to sustain as floor density increases mid-fair.
4. How do I get from Düsseldorf Airport to Messe Düsseldorf?
Düsseldorf Airport (DUS) is just 3 km from the fairground, among the most convenient airport-to-fairground distances in Europe. The fastest option is a taxi or private transfer with an official flat rate of €25 each way (day and night), confirm the rate before boarding. During ProWein, Rheinbahn operates a dedicated express bus (Bus 896) directly from the airport terminals to Messe Düsseldorf in approximately 10–17 minutes; a single ticket costs around €4. For visitors staying in the city centre, take U-Bahn lines U78 or U79 from Düsseldorf Hauptbahnhof, exit at Merkur Spiel-Arena/Messe Nord, approximately 15 minutes from the city centre. All transit options run from early morning, well ahead of the 9 AM opening.
5. Is ProWein conducted in German, or do I need German language skills?
ProWein is a fully international trade fair and English is widely used across the exhibition floor, at the ProWein Agora speaker programme, and in all official communications from Messe Düsseldorf. Exhibitors representing non-German-speaking regions, including major contingents from France, Italy, Spain, South America, and Asia, all conduct business in English as a common language. German remains the dominant language in on-site signage, and many German-speaking buyers will begin conversations in German, so basic courtesy phrases are appreciated but never required. For exhibitors, consider providing printed materials in both English and German; for visitors, the ProWein app (iOS and Android) is available in English and provides full exhibitor search and navigation.
6. How do I register as an exhibitor at ProWein 2026?
Online exhibitor registration opened in June 2025 via prowein.com/en/Exhibit/Trade_Fair_Participation/Online_Registration. Hall planning began July 31, 2025, if you have not already applied, contact the exhibitor team directly at Messe Düsseldorf to check stand availability for 2026, as popular halls (particularly ProSpirits in Halls 5 and 7.0) fill ahead of the planning deadline. The application process requires an exhibitor account on the Messe Düsseldorf portal, completed in five steps. Registration is legally binding upon completion, with a cancellation fee applicable thereafter in line with the Special Conditions of Participation. For questions, the ProWein exhibitor service team can be reached via prowein.com.
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