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Fruit Attraction 2026
Madrid's major international fresh produce trade fair brings growers, exporters, importers, retailers, logistics companies, technology suppliers, and buyers together for three concentrated business days.
Oct 6 – 8, 2026
👥 121,000+ Trade Visitors Forecast
IFEMA Madrid, Madrid, Spain
🏢 2,500+ Companies Forecast
Who Should Attend
Fresh Produce Buyers
Retail, wholesale and foodservice buyers can compare growers, exporters and marketing companies across fruit and vegetable categories and production origins.
Post-Harvest & Packaging Teams
Technical managers can evaluate grading, packing, packaging, cold-chain and quality-preservation solutions designed specifically for fresh produce.
Growers & Exporters
Producer organizations can meet buyers, logistics providers, packaging suppliers and technology companies while benchmarking competing producing regions.
Logistics & Cold Chain Professionals
Fresh Food Logistics makes the event relevant to companies managing temperature-controlled transport, storage and distribution of perishable produce.
Top Reasons to Attend
1
Produce-Specific Buyer Density
The organizer expects more than 121,000 trade professionals from around 150 countries, making the event unusually efficient for international sourcing and commercial meetings.
2
International Supply Calendar
The exhibition combines fresh produce with logistics, packaging, auxiliary industries, organic products, varieties, technology, and services rather than limiting the show to growers alone.
3
Grower-to-Retail Connections
The timing in early October makes the fair important for retailers, importers, exporters, and producers preparing commercial programmes and supply agreements.
4
Technology Alongside Produce
Production and post-harvest technology can be evaluated in the same trip as commercial sourcing, which is useful when quality or capacity problems require operational investment.
5
Meeting-Led Sourcing
Congresses and forums including Biofruit, avocado content, innovation awards, and specialized sessions provide market and technical intelligence alongside the exhibition floor.
What You'll See & Do
🍎
Fresh Produce Area
This is the core commercial marketplace for growers, exporters, cooperatives and marketers. Buyers should organize visits by product, origin and supply window.
🤖
Innova & Tech
Use the technology area for production, post-harvest, packaging and digital solutions that can improve yield, quality, labor efficiency or traceability.
🚚
Fresh Food Logistics
Fresh Food Logistics is where exporters should solve cold-chain, packing, transport and delivery questions that determine whether produce reaches European buyers with the required shelf life and condition.
♻️
Organic Tour
The Organic Tour helps buyers identify certified organic suppliers across the wider show without searching every hall, making it useful for retailers and importers building or expanding an organic produce assortment.
💡
Innovation Hub
The Innovation Hub is useful for new varieties, production technologies and commercial concepts that can change yield, shelf life, labour or buyer appeal; use it to shortlist ideas for trials rather than only to scan awards.
💡
Innovation Hub
The Innovation Hub also provides a compact way to compare product and technology launches across produce, post-harvest and supply-chain categories, especially for teams tasked with finding what is genuinely new in the sector.
🏢 Are you Exhibiting at This Event?
Register your company on AgriLinkage to connect with qualified buyers before, during, and after the event. Over 50,000 buyers search AgriLinkage monthly to find suppliers.
✓ Pre-Event Visibility: Buyers can find your booth before they arrive
✓ Direct Inquiries: Receive qualified leads through our platform
✓ Post-Event Connections: Continue conversations after the show ends
✓ No Commission: We only charge exhibitors, buyers contact you for free
💼 Attending as a Business Professional?
Register as a business visitor to get exhibitor alerts, networking opportunities, and priority notifications when companies in your sector register. Free for all business attendees.
✓ Exhibitor Alerts: Get notified when suppliers you're interested in register
✓ Pre-Event Connections: Schedule meetings before you arrive at the show
✓ Booth Locations: We'll tell you exactly where your targets are located
✓ Networking Matches: Connect with other buyers in your industry
Getting to Madrid
For Fruit Attraction, plan arrival through Adolfo Suárez Madrid–Barajas Airport and onward travel to IFEMA Madrid, Madrid, Spain. Choose accommodation based on event-week availability and actual door-to-door travel time, not city-centre distance alone.
Where to Stay
Accommodation options for Fruit Attraction in Madrid. Compare event-week availability, cancellation terms and transport time to IFEMA Madrid, Madrid, Spain.
Tools & Services for Attendees
INTERNATIONAL TRAVEL ESSENTIALS
Post-Event CRM & Lead Management
🏗️ Fruit Attraction — Official Exhibitor Services
If you are exhibiting at Fruit Attraction, use the organiser's official site for stand rules, approved contractors, technical deadlines, freight access and exhibitor-service instructions. This avoids relying on an unrelated generic stand-builder recommendation.
📦 DHL Global Forwarding — Samples & Freight
For Fruit Attraction, DHL Global Forwarding can be relevant when samples, ingredients, packaged products or temperature-sensitive commercial materials need international freight handling. Check customs, food or plant-health requirements before shipping anything to the show.
🗣️ Fiverr Pro — Translation & Event Materials
Use Fiverr Pro to find vetted professionals for translation, localization, brochures, product sheets, presentations, booth graphics, and other trade-show materials. This is especially useful for international exhibitors preparing multilingual sales assets.
🗂️ monday.com — Trade Show Project Management
Manage exhibition preparation in one workspace: booth deadlines, travel, freight, content, supplier tasks, meeting schedules, lead follow-up, and team responsibilities. monday.com is useful when several people are coordinating one event or a full annual trade-show calendar.
POST-EVENT CRM & LEAD MANAGEMENT
🏭 Odoo Manufacturing — Production & MRP
Odoo Manufacturing is relevant to processors and manufacturers visiting Fruit Attraction for equipment, packaging or production projects. It can be used to model bills of materials, work orders, inventory and production planning when new machinery or product lines from the show are taken into implementation.
FREQUENTLY ASKED QUESTIONS
Is Fruit Attraction open to the general public?
Fruit Attraction is a professional trade event aimed at the fruit and vegetable value chain. Visitor registration is required.
When is Fruit Attraction 2026?
October 6 to 8, 2026 at IFEMA MADRID.
How large is the 2026 edition expected to be?
The organizer forecasts more than 2,500 participating companies and more than 121,000 professionals from around 150 countries.
What should I plan before arriving?
Prioritize target suppliers and halls, pre-book meetings, and use the official event platform and hall map. Ten halls and more than 160,000 square metres make unplanned browsing inefficient.
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