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Fruit Attraction 2026
Madrid's major international fresh produce trade fair brings growers, exporters, importers, retailers, logistics companies, technology suppliers, and buyers together for three concentrated business days.
Oct 6 – 8, 2026
👥 121,000+ Trade Visitors Forecast
IFEMA Madrid, Madrid, Spain
🏢 2,500+ Companies Forecast
Who Should Attend
Fresh Produce Buyers
Retail, wholesale and foodservice buyers can compare growers, exporters and marketing companies across fruit and vegetable categories and production origins.
Post-Harvest & Packaging Teams
Technical managers can evaluate grading, packing, packaging, cold-chain and quality-preservation solutions designed specifically for fresh produce.
Growers & Exporters
Producer organizations can meet buyers, logistics providers, packaging suppliers and technology companies while benchmarking competing producing regions.
Logistics & Cold Chain Professionals
Fresh Food Logistics makes the event relevant to companies managing temperature-controlled transport, storage and distribution of perishable produce.
Top Reasons to Attend
1
Produce-Specific Buyer Density
The organizer expects more than 121,000 trade professionals from around 150 countries, making the event unusually efficient for international sourcing and commercial meetings.
2
International Supply Calendar
The exhibition combines fresh produce with logistics, packaging, auxiliary industries, organic products, varieties, technology, and services rather than limiting the show to growers alone.
3
Grower-to-Retail Connections
The timing in early October makes the fair important for retailers, importers, exporters, and producers preparing commercial programmes and supply agreements.
4
Technology Alongside Produce
The organizer's international buyer programme brings major purchasing managers, importers, wholesalers, and retail decision-makers to Madrid.
5
Meeting-Led Sourcing
Congresses and forums including Biofruit, avocado content, innovation awards, and specialized sessions provide market and technical intelligence alongside the exhibition floor.
What You'll See & Do
🍎
Fresh Produce Area
The core sourcing area for fruits and vegetables, organized across national and international halls.
🤖
Innova & Tech
A focused space for production technology, biotechnology, new varieties, inputs, and agricultural innovation.
🚚
Fresh Food Logistics
Cold-chain, transport, storage, and logistics solutions for perishable products.
♻️
Organic Tour
A signposted route highlighting organically certified products and companies.
💡
Innovation Hub
A specialist forum focused on the international organic fruit and vegetable market.
💡
Innovation Hub
New products, services, and technologies presented for the event's innovation awards.
🏢 Are you Exhibiting at This Event?
Register your company on AgriLinkage to connect with qualified buyers before, during, and after the event. Over 50,000 buyers search AgriLinkage monthly to find suppliers.
✓ Pre-Event Visibility: Buyers can find your booth before they arrive
✓ Direct Inquiries: Receive qualified leads through our platform
✓ Post-Event Connections: Continue conversations after the show ends
✓ No Commission: We only charge exhibitors, buyers contact you for free
💼 Attending as a Business Professional?
Register as a business visitor to get exhibitor alerts, networking opportunities, and priority notifications when companies in your sector register. Free for all business attendees.
✓ Exhibitor Alerts: Get notified when suppliers you're interested in register
✓ Pre-Event Connections: Schedule meetings before you arrive at the show
✓ Booth Locations: We'll tell you exactly where your targets are located
✓ Networking Matches: Connect with other buyers in your industry
IFEMA MADRID is close to Madrid-Barajas Airport and is connected to the city by public transport, taxi, and road. Because the show occupies ten halls, arrive with a hall plan and pre-booked meetings rather than trying to browse the entire event without a route.
IFEMA MADRID is close to Madrid-Barajas Airport and is connected to the city by public transport, taxi, and road. Because the show occupies ten halls, arrive with a hall plan and pre-booked meetings rather than trying to browse the entire event without a route.
✈️ Skyscanner — Compare Flights
Madrid-Barajas Airport is the natural gateway for Fruit Attraction. IFEMA MADRID is close to the airport, and Madrid is also connected by high-speed rail to major Spanish cities. Compare international and domestic options early because exhibition week creates strong demand.
Where to Stay
For the easiest fair days, stay around Campo de las Naciones, IFEMA, Valdebebas, or Barajas. These areas reduce daily travel time and keep you close to both the venue and Madrid-Barajas Airport.
Tools & Services for Attendees
INTERNATIONAL TRAVEL ESSENTIALS
🛂 iVisa — Visa & Travel Documents
Spain is part of the Schengen Area. EU and EEA citizens can travel freely, while many other nationalities can visit visa-free for short stays. Travelers from visa-required countries normally need a Schengen short-stay business visa. Check your nationality and documentation well before travel.
Post-Event CRM & Lead Management
📦 DHL Express — Shipping
DHL provides international express and freight services for catalogues, packaging samples, equipment, and exhibition materials. For fresh produce or controlled goods, confirm customs, sanitary, and temperature requirements before shipping.
🗣️ Fiverr Pro — Translation & Event Materials
Use Fiverr Pro to find vetted professionals for translation, localization, brochures, product sheets, presentations, booth graphics, and other trade-show materials. This is especially useful for international exhibitors preparing multilingual sales assets.
🗂️ monday.com — Trade Show Project Management
Manage exhibition preparation in one workspace: booth deadlines, travel, freight, content, supplier tasks, meeting schedules, lead follow-up, and team responsibilities. monday.com is useful when several people are coordinating one event or a full annual trade-show calendar.
POST-EVENT CRM & LEAD MANAGEMENT
BUSINESS CARDS
💱 Wise Business — International Payments
International exhibitors regularly pay stand contractors, hotels, freight providers, freelancers, and suppliers in different currencies. Wise Business can be useful for cross-border business payments and multi-currency account needs, subject to availability in your country.
FREQUENTLY ASKED QUESTIONS
Is Fruit Attraction open to the general public?
Fruit Attraction is a professional trade event aimed at the fruit and vegetable value chain. Visitor registration is required.
When is Fruit Attraction 2026?
October 6 to 8, 2026 at IFEMA MADRID.
How large is the 2026 edition expected to be?
The organizer forecasts more than 2,500 participating companies and more than 121,000 professionals from around 150 countries.
What should I plan before arriving?
Prioritize target suppliers and halls, pre-book meetings, and use the official event platform and hall map. Ten halls and more than 160,000 square metres make unplanned browsing inefficient.
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