Who Should Attend
Importers, Distributors and Retail Buyers
Source new products across 18 segments from fresh produce and halal food to wine, spirits, and specialty coffee, and connect directly with manufacturers from 115 countries through pre-arranged matchmaking sessions.
Food and Beverage Manufacturers Entering Asian Markets
Exhibit across one of 75 national and group pavilions, showcase products to pre-qualified regional buyers, and build distribution leads across Southeast Asia, China, Japan, and the broader APAC region.
Restaurant Operators, Hotel Procurement and HoReCa Professionals
Evaluate hospitality equipment, foodservice technology, and kitchen solutions while attending live culinary demonstrations and industry seminars covering automation, digital operations, and sustainability challenges.
Researchers, Policymakers and Industry Analysts
Attend the Future Forward conference on AI, robotics, and data-driven foodservice innovation; engage with sustainability programming on food security; and benchmark Asia's evolving food safety and labelling standards.
Top Reasons to Attend
1
The Full Food, Beverage, and Hospitality Spectrum Under One Roof
FHA 2026 is the first edition to bring FHA-Food and Beverage and FHA-HoReCa together into a single event, covering everything from fresh produce and fine food to hospitality technology and commercial kitchen equipment. Buyers and suppliers across both sectors share one badge, one exhibition floor, and four days of shared programming.
2
115 Countries and 75 National and Group Pavilions
With exhibitors from over 115 countries and regions, including the European Union as the designated Region of Honour, FHA offers sourcing breadth that no regional show in Asia can match. EU pavilions feature curated showcases, chef demonstrations, and networking sessions that highlight European food innovation and sustainability practices.
3
A Hosted Buyer Programme That Delivers Pre-Qualified Meetings
The FHA Hosted Buyer Programme attracted 347 pre-qualified buyers from over 20 countries and regions in 2025. The programme gives exhibitors pre-arranged meetings with confirmed importers, distributors, and hotel groups before the show floor even opens, compressing months of prospecting into four structured days.
4
Competitive Platforms That Draw Working Professionals
The FHA Bakery Challenge, FHA Dessert Challenge, Asian Pastry Cup, and the debut Young Chef Grand Prix bring professional chefs and pastry specialists to compete and observe at the highest level. These competitions function as live talent benchmarks and industry showcases, and serious professionals attend specifically to judge, recruit, or assess current standards.
5
The Future Forward Conference on Food Technology and Innovation
The four-day Future Forward conference zone covers AI-powered kitchen operations, robotics in foodservice, data analytics for procurement, and digital hospitality models. Keynotes, panels, and exhibitor showcases address concrete challenges including labour shortages, rising input costs, and shifting consumer behaviour across APAC markets.
What You'll See & Do
🌾
Fresh Produce and Fine Food
Hundreds of producers from Southeast Asia, Europe, and the Americas showcase perishable and premium goods, with buyers sampling products and negotiating volume contracts on the exhibition floor.
☕
Coffee, Tea and Bar Segment
An expanded zone covering specialty roasters, tea producers, bar equipment, and craft beverage suppliers, reflecting the growing convergence of café, bar, and cocktail formats across Asia's beverage market.
🐟
Singapore Seafood Pavilion
Organised by the Seafood Industries Association Singapore, this dedicated pavilion presents fresh, frozen, processed, and aquaculture seafood products from global suppliers in one structured sourcing destination.
🤖
Future Forward Zone
A four-day conference and exhibition covering AI, robotics, automated kitchen operations, and digital hospitality infrastructure, supported by a steering committee of industry leaders from across the APAC technology sector.
🏆
Culinary Competitions
The Asian Pastry Cup serves as the official Asia selection round for the World Pastry Cup; the FHA Bakery Challenge, FHA Dessert Challenge, and the debut Young Chef Grand Prix run across all four days with professional competitors.
🇪🇺
EU Region of Honour Showcases
The European Union's dedicated exhibition zone features curated food and drink displays, chef demonstrations, and networking events spotlighting EU producers and their sustainability-focused production methods.
🏢 Are you Exhibiting at This Event?
Register your company on AgriLinkage to connect with qualified buyers before, during, and after the event. Over 50,000 buyers search AgriLinkage monthly to find suppliers.
✓ Pre-Event Visibility: Buyers can find your booth before they arrive
✓ Direct Inquiries: Receive qualified leads through our platform
✓ Post-Event Connections: Continue conversations after the show ends
✓ No Commission: We only charge exhibitors, buyers contact you for free
💼 Attending as a Business Professional?
Register as a business visitor to get exhibitor alerts, networking opportunities, and priority notifications when companies in your sector register. Free for all business attendees.
✓ Exhibitor Alerts: Get notified when suppliers you're interested in register
✓ Pre-Event Connections: Schedule meetings before you arrive at the show
✓ Booth Locations: We'll tell you exactly where your targets are located
✓ Networking Matches: Connect with other buyers in your industry
Getting to Singapore
Singapore EXPO is located in the Changi area of eastern Singapore, approximately 5 kilometres from Changi Airport (IATA: SIN), a 7-to-10-minute drive. The venue connects directly to Expo MRT station (CG1 / DT35), which sits on both the East-West Line and the Downtown Line, placing the city centre within 30 to 35 minutes by train. The official FHA FAQ confirms taxi and private-hire drop-off points are available at Foyer 1 and Foyer 2; the Expo MRT station exit leads directly to Foyer 2 and Halls 4–10.
✈️ Skyscanner - International Flight Search
Changi Airport (SIN) is served by over 100 airlines flying to more than 170 cities; Skyscanner aggregates all carriers to identify the lowest fare for your route and travel dates.
Pre-registration is free, book flights early before event-week fares on intra-Asia routes increase.
🚗 Klook - Private Airport Transfer
A pre-booked private car from Changi Airport to Singapore EXPO takes 7 to 10 minutes; Klook's fixed-price private transfers remove the uncertainty of metered taxi pricing during peak arrival periods.
Fixed price confirmed before you land, no surge pricing on busy show days.
Where to Stay
Book early; Singapore EXPO trade events consistently fill the Changi Business Park hotel cluster 3 to 6 months in advance.
Dorsett Changi City Singapore
📍 Adjacent to Singapore EXPO, situated next to MAX Atria and MAX Pavilion. 5-min walk to Expo MRT, 3-min walk to Changi City Point. Outdoor pool, 24-hr gym, kitchenette studios, sauna, steam room. Closest hotel to Singapore EXPO's exhibition halls, the default choice for multi-day exhibitors.
Park Avenue Changi
📍 500m from Singapore EXPO, 4-min walk to Expo MRT (Exit B). Outdoor pool, fitness centre, business centre, free Wi-Fi throughout. Note: no on-site restaurant, but multiple dining options are within 2 minutes on foot at Changi City Point. Best-value option within walking distance and consistently popular with exhibitor teams attending shows at Singapore EXPO.
Dusit Thani Laguna Singapore
📍 Approximately 4 km from Singapore EXPO, 10-min taxi. Located within Laguna National Golf Resort Club. Three swimming pools, fitness centre, Devarana Wellness spa, multiple restaurants including Greenhouse all-day dining, three tennis courts and two championship golf courses. Resort-style option for attendees prioritising space and facilities over walking proximity to the venue.
Crowne Plaza Changi Airport by IHG
📍 Changi Airport Terminal 3. 3-min walk from Changi Airport MRT to hotel; 10-min taxi to Singapore EXPO. Resort-style outdoor pool with Changi Control Tower views, Allora Italian restaurant, 24-hr fitness centre and business centre. Direct covered link to all airport terminals and Jewel Changi. Named World's Best Airport Hotel by Skytrax for ten consecutive years (2015 to 2025). Best choice for late arrivals, early departures, or attendees connecting across multiple Asian cities during show week.
Tools & Services for Attendees
INTERNATIONAL TRAVEL ESSENTIALS
🛂 iVisa - Singapore Entry Requirements
Citizens of the US, UK, EU, Australia, and most ASEAN nations enter Singapore visa-free for 30 to 90 days; nationals of India, China, and several other countries require a Singapore visa applied through the ICA portal at least 5 working days in advance. All visitors must submit the free SG Arrival Card via the MyICA app within 3 days before arrival.
Indian and Chinese nationals must apply for a visa before booking travel, allow at least one week.
🏥 SafetyWing - Travel Insurance
Covers emergency medical treatment, trip cancellation, and lost luggage for international travel to Singapore, a country with world-class but costly private medical facilities that most trade visitors rely on for non-emergency care.
Medical evacuation coverage is included? relevant for attendees travelling onward from Singapore across Southeast Asia.
📶 Airalo - Singapore eSIM
Activate a Singapore data plan before landing at Changi; the FHA mobile app, hosted buyer matchmaking platform, and digital badge all require a live mobile connection throughout all four days of the show.
Instant activation, no airport SIM counter queues after a long-haul flight.
Post-Event CRM & Lead Management
🏗️ Triumfo - Exhibition Stand Builder
Designs and builds custom trade show stands for Singapore EXPO including shell scheme upgrades, double-deck structures, and branded pavilion builds for national group exhibitions.
Turnkey service from concept to dismantling removes in-house logistics burden for international exhibitors.
📦 DHL Express - Exhibition Freight and Customs
Handles door-to-venue shipping of samples, display materials, and equipment to Singapore EXPO, including customs documentation, temporary import bonds, and bonded warehouse coordination.
Singapore's trade-friendly customs infrastructure makes DHL one of the fastest freight channels into the Changi logistics zone.
🗣️ Gengo — Translation Services
Provides certified translation and live interpretation for Mandarin, Japanese, Korean, Bahasa Indonesia, Thai, and Arabic, the primary buyer languages at FHA, as well as product labelling compliance verification for Singapore Food Agency (SFA) import requirements.
Food safety labelling must meet SFA standards, verified translation reduces compliance risk at entry.
POST-EVENT CRM & LEAD MANAGEMENT
📈 Pipedrive — CRM
Organise leads collected via the FHA mobile app and badge scanner into a structured pipeline, assign follow-up tasks by country or product segment, and track conversion from first contact to signed distributor agreement.
Visual pipeline view makes it straightforward to prioritise 50 or more buyer leads by deal size and geography immediately after the event closes.
⚙️ HubSpot — CRM
Sync FHA contact exports into automated email sequences, segment contacts by buyer type (importer, distributor, retailer), and trigger follow-up workflows within 24 hours of the show closing.
Free CRM tier available, no cost to begin managing post-event contacts before committing to a paid plan.
BUSINESS CARDS
🎴 Vistaprint Singapore
English-Mandarin or English-Japanese double-sided cards are standard professional practice at FHA; Vistaprint's premium matte and soft-touch finishes match the presentation standard expected across Asian hospitality and food industry events.
Order at least two weeks before travel, standard international shipping to Singapore takes 7 to 10 business days.
FREQUENTLY ASKED QUESTIONS
When does FHA 2026 take place and what are the opening hours?
FHA 2026 runs April 21 to 24, 2026, at Singapore EXPO, Halls 1–10, 1 Expo Drive, Singapore 486150. Opening hours are 10 AM to 6 PM on April 21, 22, and 23, and 10 AM to 4 PM on April 24. The event is organised by Informa Markets and marks the 48th edition of Food and Hospitality Asia. All times are Singapore Standard Time (SGT, UTC+8). ProWine Singapore, the wine and spirits trade event, runs simultaneously in the adjoining hall across all four days.
How much does a visitor pass cost and where do I register?
Online pre-registration is free until April 20, 2026 at 6 PM SGT through foodnhotelasia.com/visitor-registration. On-site registration at the venue costs SGD 100. FHA is a trade-only event open exclusively to food, beverage, and hospitality professionals; attendees under the age of 18 are not admitted and there are no direct sales on the show floor. Applications are screened by the organiser and a confirmation email is typically sent within 3 to 5 working days. Business credentials or a business card may be required at on-site registration for walk-in verification.
Which days are best for professional networking versus managing crowd levels?
Tuesday April 21 and Wednesday April 22 carry the highest concentration of hosted buyers and pre-arranged matchmaking meetings, making them the most productive days for exporters and distributors seeking qualified leads. Thursday April 23 is generally less structured, with buyers making final sourcing decisions and more open to open-floor conversations. Friday April 24 closes at 4 PM, so most business activity wraps by late morning. If your goal is competitive benchmarking and category research rather than scheduled meetings, arriving Thursday at 10 AM gives full floor access before pack-down preparations begin on Friday.
How do I get from Changi Airport to Singapore EXPO?
The fastest and cheapest option is the East-West MRT Line from Changi Airport Station (CG2), one stop to Expo Station (CG1 / DT35). The journey takes 4 minutes and costs approximately SGD 1, with trains running every 15 minutes from around 5:30 AM to midnight. Expo Station exits directly to Foyer 2, nearest to Halls 4–10. By taxi or ride-hail (Grab), the trip takes 7 to 10 minutes and costs approximately SGD 19 to 28 from the airport terminals; drop-off points are at Foyer 1 and Foyer 2 of Singapore EXPO. From the city centre (Raffles Place, City Hall), take the East-West or Downtown Line to Expo Station, approximately 30 to 35 minutes for around SGD 1.50 to 2.00.
Do I need a visa to attend FHA in Singapore, and what language should I prepare for?
Citizens of the US, UK, EU, Australia, New Zealand, Japan, South Korea, and most ASEAN nations enter Singapore visa-free for 30 to 90 days depending on nationality. Nationals of India, China, Bangladesh, and several other countries must apply for a Singapore visa through the ICA at ica.gov.sg, allow at least 5 to 7 working days for processing. All visitors must submit the free SG Arrival Card via the MyICA mobile app within 3 days before arrival. The working language of FHA is English; all signage, competition rules, and conference content are in English. Exhibitor booths from China, Japan, Korea, and ASEAN markets often have Mandarin, Japanese, or Bahasa-speaking staff on hand, so bringing bilingual business cards is advisable if engaging buyers beyond English-speaking markets.
How do I register as an exhibitor or apply for a national pavilion at FHA 2026?
Exhibitor bookings are open through registration.foodnhotelasia.com, with options for raw space, shell scheme, and custom-build configurations across Halls 1–10 organised by product segment. Companies joining as part of a national or group pavilion, such as the Victorian pavilion organised by Global Victoria or the IndusFood India group, apply through the relevant national trade authority rather than directly through Informa Markets. Exhibitor packages include a listing on the FHA online show directory, access to the hosted buyer matchmaking programme, and visibility on the FHA mobile app. For custom booth builds, sponsorship packages, and country pavilion enquiries, contact the Informa Markets exhibitor services team at marketing@foodnhotelasia.com.
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