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Coffee Expo Vietnam 2026
Vietnam International Coffee, Tea and Bakery Exhibition
Oct 29 – 31, 2026
20,000 visitors
SECC, Ho Chi Minh City, Vietnam
175 companies / 300 booths
Who Should Attend
Café Owners & Operators
Café owners and operators should focus on beans, beverage ingredients, equipment, workflow and training that improve menu quality, service speed and cost per drink in a real operating café.
Bakery and Dessert Businesses
Bakery and dessert businesses should evaluate finished products, ingredients and equipment against shelf life, preparation labour, display, portion economics and compatibility with café service.
Roasters, Baristas & Beverage Buyers
Roasters, baristas and beverage buyers should use tastings and equipment demonstrations to compare extraction, flavour, consistency and the commercial support available from suppliers.
Importers, Distributors & Hospitality Groups
Importers, distributors and hospitality groups should use the event’s scale and the co-located franchise show to identify brands seeking Vietnamese distribution, café chains planning growth and equipment suppliers with local support.
Top Reasons to Attend
1
Use the 10th-Anniversary Scale for Sourcing
With around 175 brands and 350 booths expected, build a category list before arrival—coffee, tea, ingredients, equipment, bakery or training—rather than browsing the hall without a commercial objective.
2
Taste First, Negotiate Second
For beans, tea or beverage ingredients, use tastings to shortlist products based on flavour and menu fit before discussing wholesale price, exclusivity or distribution.
3
Ask Who Services the Equipment
For espresso machines, grinders and brewers, verify technician coverage, parts stock, response time, water requirements and operator training in Vietnam before comparing purchase price.
4
Cost the Full Café Recipe
When sourcing syrups, powders, toppings or non-dairy bases, calculate dosage and cost per drink, not just pack price. A more expensive ingredient may still be commercially better if it needs a smaller dose or creates less waste.
5
Use the Franchise Show if You Plan to Scale
The co-located franchise event is particularly useful for café brands looking at multi-site growth, master franchise relationships or expansion partners while sourcing products and equipment in the same trip.
What You'll See & Do
☕
Coffee & Tea
Coffee and tea buyers should compare origin, roast or processing style, flavour profile, consistency, commercial volumes and the supplier’s ability to serve cafés, retail or distribution. Use tastings to narrow suppliers before moving into price and logistics discussions.
🍽️
Brewing Ingredients
Beverage ingredients include the components that shape modern café menus: syrups, powders, dairy or non-dairy bases, toppings and other mix-ins. Operators should evaluate recipe cost, preparation speed, storage, sweetness and how consistently the ingredient performs during peak service.
⚙️
Machines & Equipment
Machines and equipment should be assessed against the service model, not just specifications. Espresso machines, grinders, brewers and related equipment need reliable local maintenance, spare parts, water treatment and operator training to work in a commercial café.
🌱
Bakery & Desserts
Bakery and dessert suppliers are relevant to cafés trying to increase average ticket size. Evaluate product shelf life, display requirements, freezer or oven needs, portion cost and whether the item can be executed consistently by café staff.
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Café Concepts & Training
Café concepts and training matter because a good product can fail through poor workflow. Baristas and operators should look for training on extraction, milk handling, recipe consistency, service speed and equipment care rather than treating training as a one-off demonstration.
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Distribution, Franchising & Business Services
Distribution, franchising and business services are strengthened by the co-located Vietnam International Franchise Show. Brands planning multi-site growth can examine both supply-side partners and franchise or expansion models during the same SECC visit.
🏢 Are you Exhibiting at This Event?
Register your company on AgriLinkage to connect with qualified buyers before, during, and after the event. Over 50,000 buyers search AgriLinkage monthly to find suppliers.
✓ Pre-Event Visibility: Buyers can find your booth before they arrive
✓ Direct Inquiries: Receive qualified leads through our platform
✓ Post-Event Connections: Continue conversations after the show ends
✓ No Commission: We only charge exhibitors, buyers contact you for free
💼 Attending as a Business Professional?
Register as a business visitor to get exhibitor alerts, networking opportunities, and priority notifications when companies in your sector register. Free for all business attendees.
✓ Exhibitor Alerts: Get notified when suppliers you're interested in register
✓ Pre-Event Connections: Schedule meetings before you arrive at the show
✓ Booth Locations: We'll tell you exactly where your targets are located
✓ Networking Matches: Connect with other buyers in your industry
Getting to Ho Chi Minh City
For Coffee Expo Vietnam, plan arrival through Tan Son Nhat International Airport and onward travel to SECC, Ho Chi Minh City, Vietnam. Choose accommodation based on event-week availability and actual door-to-door travel time, not city-centre distance alone.
✈️ Flights to Ho Chi Minh City — Skyscanner
Tan Son Nhat International Airport is the primary flight gateway used for this Ho Chi Minh City trip. The flight link opens a destination-specific Skyscanner page; compare schedules as well as fare so arrival and departure work with Coffee Expo Vietnam's programme.
Where to Stay
Accommodation options for Coffee Expo Vietnam in Ho Chi Minh City. Compare event-week availability, cancellation terms and transport time to SECC, Ho Chi Minh City, Vietnam.
Tools & Services for Attendees
INTERNATIONAL TRAVEL ESSENTIALS
Post-Event CRM & Lead Management
🏗️ Coffee Expo Vietnam — Official Exhibitor Services
If you are exhibiting at Coffee Expo Vietnam, use the organiser's official site for stand rules, approved contractors, technical deadlines, freight access and exhibitor-service instructions. This avoids relying on an unrelated generic stand-builder recommendation.
📦 DHL Global Forwarding — Samples & Freight
For Coffee Expo Vietnam, DHL Global Forwarding can be relevant when samples, ingredients, packaged products or temperature-sensitive commercial materials need international freight handling. Check customs, food or plant-health requirements before shipping anything to the show.
POST-EVENT CRM & LEAD MANAGEMENT
☕ Cropster — Coffee Operations Software
Cropster is relevant to coffee businesses attending Coffee Expo Vietnam for roast profiling, quality control, inventory and production workflows. Use it if your meetings at the show involve scaling a roastery, improving consistency or connecting green-coffee purchasing with production.
FREQUENTLY ASKED QUESTIONS
1. How large is Coffee Expo Vietnam 2026 expected to be?
The organiser lists about 175 brands, 350 booths and more than 20,000 visitors.
2. What product categories are included?
Coffee and tea, beverage ingredients, machinery and equipment, coffee- and tea-related products, bakery and desserts, training and consulting.
3. Is there a co-located event?
Yes. The Vietnam International Franchise Show runs alongside Coffee Expo Vietnam.
4. What should café operators prioritise?
Taste, recipe economics, equipment service support, staff training and whether suppliers can maintain consistent commercial supply.
5. Is the event relevant to franchise growth?
Yes. The co-location with the franchise show makes it useful for café brands considering multi-site or franchise expansion.
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