Is this fair open to the general public, or do I need to work in the food industry?

Anuga Select Brazil is a strictly B2B event, meaning it is open exclusively to professionals working in the food and beverage sector. The official website states "exclusive entry for professionals in the food sector." If you work in retail, food service, hospitality, distribution, food production, import and export, or a related professional role, you qualify. Students and general public visitors are not admitted. At the entrance, you will need to show a business card, a company badge, an official company document, or a letter on company letterhead confirming your professional role. International visitors typically use a business card showing their name, company, and position. The registration process itself asks for your professional details, so registering online with your real industry role is the way to confirm your eligibility before you travel.

I registered online. Can I use that registration for all three days, or do I need to register again each day?

One registration covers all three days of the fair. You receive an accreditation credential, either printed or on your phone, that is valid for April 7, 8, and 9 without any additional steps between days. This means you can leave the venue on Tuesday evening and return on Wednesday morning without re-registering. The registration system is at anuga-brazil.com.br/en/become-a-visitor/ and the process takes under 10 minutes. You will be asked for your full name, company name, professional role, and contact information. International visitors registering from outside Brazil should use their company details in their home country. If you have a Brazilian company document with a CNPJ number, include it, but it is not required for international attendees.

Do I need to speak Portuguese to get around, and how should I prepare if I do not?

The fair has an official English version of its website and its international pavilions are well-staffed with English speakers. Germany, the USA, China, Japan, and other major delegations all have team members who conduct business in English. However, the majority of Brazilian exhibitors and the majority of visitors communicate in Portuguese, and for meetings outside the international pavilions, Portuguese is the working language of the floor. Practically speaking, having Google Translate on your phone set to Portuguese covers signage, product labels, and most casual conversations. If your purpose is to meet Brazilian suppliers or buyers specifically, bringing company materials, product sheets, and business cards with a Portuguese translation on the reverse makes a significant difference to how those conversations begin. The Mega Business Round structured meetings typically include facilitators who can help with language.

What should I bring to the fair, and is there anything I should know before showing up on day one?

Bring a large stock of business cards, ideally with a Portuguese translation on the reverse side. Comfortable walking shoes matter more than you might expect on a 14,000 square meter floor. Bring a tote bag or a backpack for product samples, brochures, and catalogues that exhibitors will give you. A power bank for your phone is useful because navigating, scanning badges, and using translation apps drains the battery across a full day. If you registered for the Mega Business Round, bring a printed or saved copy of your meeting schedule because the program runs to tight timing. The fair opens at 10 AM sharp and the morning hours are consistently the most productive. Arriving at 10 AM on Tuesday gives you the best chance of unhurried conversations at the stands that matter most to you before the floor fills up.

How do I get from Guarulhos Airport to Distrito Anhembi, and how long does it take?

Guarulhos International Airport (GRU) is approximately 27 km from the venue. By rideshare via Uber or 99 App, the journey takes 30 to 45 minutes outside rush hour and costs R$80 to R$130 depending on time of day. A pre-booked private transfer through a service like Welcome Pickups costs R$120 to R$160 and provides a fixed price with a driver waiting in arrivals. The public transport option is to take the free shuttle bus from GRU's terminals to Aeroporto-Guarulhos station, board CPTM Line 13 Jade to Luz station, transfer to metro Line 1 Blue toward Tietê station, and then take a short 2 km rideshare to the venue. Total public transport cost is approximately R$10 to R$15 and total journey time is 65 to 75 minutes. Avoid traveling by road between 7:30 AM and 9:30 AM on weekdays, as congestion on Marginal Tietê can add 30 to 45 minutes to any road-based trip.

How do I register as an exhibitor, what does it cost, and what do I need to prepare?

Exhibitor registration is done online at anuga-brazil.com.br/en/exhibitor/ by submitting an interest form, after which the Koelnmesse Brazil team contacts you to discuss space availability and pricing. Stand space starts from 9 square meters, and the 2026 German Pavilion pricing published by Balland Messe shows rates from €270 per square meter including stand construction for a standard build, which gives a practical reference for international participants. Beyond the stand cost, international exhibitors should budget for three additional items: shipping of samples and materials into Brazil with customs clearance support for food products, which requires specific ANVISA health certification documentation; Portuguese-language marketing materials, because arriving with only English content significantly reduces your floor conversations; and a local stand contractor familiar with Anhembi's technical regulations, since Koelnmesse does not automatically provide a turnkey stand. Early registration secures better floor placement, and in 2025 the 14,000 square meter exhibition space was filled across 37 total pavilions.